Marketing Fulfillment Solution Allows Bank To Cut Costs, Customize Printing and Gain Visibility

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Large regional Bank in Texas utilizes Cerqa's marketing fulfillment solution to handle the order management, printing and distribution of their business cards, stationery and marketing materials. The solution allows them to customize and order their marketing, cut their printing and distribution costs and achieve greater visibility into their overall marketing demand.

This new online ordering program allows our busy marketing department to not only save time but we love the fact that we now have immediate access to billing and tracking for our 225 bank branches across the Lone Star State. I consider Cerqa an extension of our business…they just run the work behind the scenes and continue to make us look great!

When a major banking client of Cerqa asked how they could efficiently and effectively process business card orders for all of its branch offices, Cerqa proposed utilizing their proprietary stationery management service as a solution to their problem.

The way it works is the bank branch personnel access a secure web portal, customize their cards, approve an online proof and submit the order. The marketing department then reviews these orders and approves them for processing at Cerqa's print shop. After the cards are printed, they are shipped directly to the bank branch that ordered them.

After having success with the business card solution, the Bank's marketing department decided to expand their use of this print fulfillment system for all of their marketing materials including POP displays, banners, brochures and direct mail.

The use of the expanded marketing fulfillment solution allows the bank to provide localized and variably printed advertising pieces, along with their stationery, to all of their expanding branch locations and prospective customers while still controlling the consistency of their brand.

With Cerqa's Print Management solution, the bank decides which products to print on demand and which ones to inventory. This reduces their overall printing expenses by lowering the per unit costs on the long run prints and virtually eliminates the chance of obsolete inventory on the shorter run, dynamic printing. Both types of printing are ordered and fulfilled using the same web based solution.

One of the greatest benefits of the print fulfillment solution is that it gives the bank improved visibility into usage and overall print demand.

Cerqa also provides a dedicated account manager to all of their print management customers, giving the bank a single point of contact that deeply understands their needs and provides superior customer service.

According to Michelle, the bank's Marketing Director, "This new online ordering program allows our busy marketing department to not only save time but we love the fact that we now have immediate access to billing and tracking for our 225 bank branches across the Lone Star State. I consider Cerqa an extension of our business…they just run the work behind the scenes and continue to make us look great!"

Call Cerqa today at (512) 439-1281 so that we can show you a demo of this solution that can help you with your entire marketing fulfillment needs.

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David Whitworth
Cerqa
512-439-1281
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