Essential Search Engine Marketing Resource Guide.
NEW YORK (PRWEB) September 17, 2007
In his Internet insider publication (48,000 subscribers), Chase and his editorial staff picked the 12 best tools, tactics, and resources that they think will best help build website traffic via inbound links.
Chase explains why this is so important. "The advantages for having many focused and highly respected sites pointing to you are two-fold:
1. You obviously get increased traffic from those highly regarded sites.
2. You're more apt to come up higher in SERP's (Search Engine Results Pages) because the search engines will understand you are an 'authority site' in your industry due to all those inbound links."
Below are 3 of the 12 insider tactics that comprise Chase's link-building essentials:
Tactic #1 - Offer a Useful Tool or Widget: An applet or tool that performs some kind of task or function, with your site's link embedded, will draw in hundreds or even thousands of links. It must be useful and offered for free.
Tactic #2 - Use Social Media Networks: Choose your social media networks carefully. Executing a social media strategy is time intensive. Be sure to evaluate whether your target audience is using the major social media sites or consider tapping into niche sites for your market.
Tactic #3 - Tag Your Content: Assign keyword tags to your content. This will make it easier for search engines and people to understand how you've organized your information.
To read all 12 Essentials for Building Inbound Links to Your Site, go to: http://www.wdfm.com/building-links.php .
Publishing since April 1995, Larry Chase's Web Digest For Marketers was the first email newsletter to serve Internet Marketing professionals. Each issue focuses on a single aspect of Internet Marketing, such as: Search Engine Optimization (SEO), Advanced Email Marketing, Web 2.0 Marketing, Customer Relationship Management (CRM), Web Metrics & Analytics, Pay-Per-Click Advertising (PPC), ROI Marketing, Sales Lead Generation, Internet Direct Response Marketing, RSS & Blog Marketing, et al.
New subscribers to Larry Chase's Web Digest For Marketers are entitled to download his "Essential Search Engine Marketing Resource Guide." Those who wish to subscribe may do so at: http://www.wdfm.com
KEYWORDS: Internet Marketing newsletter, Web Marketing 2.0, link building, public relations, social media optimization, search engine marketing, Internet Marketing expert, Larry Chase, link-building best practices.