Telemarketing is often seen as a risky marketing solution – but when it’s cleverly put together in our new lead generation approach it becomes a low-risk option for many businesses.
Melbourne, VIC (PRWEB) August 06, 2012
A unique lead generation product just launched by a Melbourne-based marketing company is thought to be the first in the country to provide guaranteed results.
Out of the Box Solutions combines direct mail and telemarketing to generate improved sales and marketing results – guaranteed to generate an increase in customer responses.
“While both marketing techniques work well on their own, they require time and resilience to pull them off successfully,” says James Jackson from Out of the Box Solutions.
The marketing company, which has clients in Melbourne and Sydney, has already seen a 400% increase in customer responses, when compared with standard cold calling. In one case a client received up to 30 sales a day from a single phone rep.
“For businesses where there is a tangible product or service, this approach is without a doubt going to improve your results,” says James.
The lead generation system follows a series of steps, where clients receive the benefits of cleverly designed and prepared direct mail, product and media reviews and audience segmentation – combined with calls to specifically identified potential customers.
“This in a sense eliminates the ‘cold’ from the call – the customer is already aware of the product,” says James.
“We believe we are the only marketing company in Australia to combine direct mail and telemarketing.
“Not only that but we guarantee results – if our clients don’t reach their agreed sales targets or number of leads per day, we won’t send them an invoice, it’s as simple as that.
“Telemarketing is often seen as a risky marketing solution – but when it’s cleverly put together in our new lead generation approach it becomes a low-risk option for many businesses.”
Out of the Box Solutions believes lead generation is particularly beneficial for SMES and those businesses that may have a small sales team, but no one dedicated to telemarketing.
“Our marketing company has the experts here – hand it over to us and we’ll guarantee results within days,” says James Jackson.