Former Senior UCLA Exec Joins Luxury Hotel Marketing Business

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Michael Stone has been appointed senior strategist at Novom Marketing, an integrated hotel and resort marketing communications company located in Hollywood, CA.

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Michael is no stranger to the luxury hospitality industry. During his early UCLA career, he handled public relations activities for UCLA Extension where he covered many beats including the hotel and hospitality industry, real estate development, business administration, the entertainment industry, and public relations, advertising and marketing

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Michael Stone has been appointed senior strategist at Novom Marketing, an integrated hotel and resort marketing communications company located in Hollywood, CA.

Stone has more than three decades of experience in strategic marketing communications, working on a wide variety of projects including market research studies, positioning and branding initiatives, identity systems, website development, public relations and image advertising campaigns. He also has extensive experience in direct mail, database marketing, strategic partnerships, fundraising communications and oversight of major publications.

He recently retired from UCLA, where he served for the past 14 years as the university's first executive director, Marketing and Communication Services and, prior, as director of communications and institutional relations for UCLA Extension, the country's largest urban-based continuing education program. He also served as the director of marketing for Virginia Tech's professional continuing education program and helped re-launch the historic Hotel Roanoke and, at the time, its new conference center.

"Michael is no stranger to the luxury hospitality industry. During his early UCLA career, he handled public relations activities for UCLA Extension where he covered many beats including the hotel and hospitality industry, real estate development, business administration, the entertainment industry, and public relations, advertising and marketing," said Charlotte Novom, president of Novom Marketing. "More recently, he worked with colleagues across campus to promote cultural tourism."

"Our agency has always approached client goals from a marketing perspective - whether we have been providing high profile public relations and publicity campaigns or promotional and relationship marketing programs. Michael's experience in the public sector, managing prestigious brands, provides us with the valuable perspective and high-level contacts not often found in hotel public relations firms. He is already making significant marketing contributions to our luxury resort clients and broadening our client base," says Charlotte Novom, agency founder.

Michael began his career as a staff writer for the Kansas City Star and earned his Master of Science degree in technical journalism from Kansas State University and his bachelor's in journalism from California State University, Northridge. He is a professional member of the Public Relations Society of America, The American Marketing Association and the Association of American Universities.

About Novom Marketing
Novom Marketing is an integrated hotel and tourism marketing and public relations firm with expertise in providing winning marketing programs for hotels, resorts, conference centers, destinations, shopping centers and related travel and tourism clients. Please visit http://www.novom.com for more information.    

MEDIA CONTACT:
Charlotte Novom
Novom Marketing, Inc.
8033 Sunset Boulevard Suite #863, Hollywood, CA 90046
PH: 323-882-8333
Fax: 323-882-8310

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