It’s essential for companies to begin to adapt web content to work across specific mobile devices and develop mobile versions of their websites, or else they risk losing a sizable portion of the market who will not enjoy their web experience.
Knoxville, TN (Vocus) July 15, 2010
With 234 million Americans using mobile devices, more and more companies are seeing the necessity in creating mobile versions of their websites. Pyxl, a digital marketing firm, announced today a continued push in the mobile space with the launch of Carpathia Hosting’s mobile website.
“It’s important for us reach our audience wherever they may be, and designing a mobile version of our website was the best way to achieve that goal. Now users can access our website anywhere, anytime,” said Kelly White, marketing manager at Carpathia Hosting. “The Pyxl team worked with us every step of the way in this effort. Their knowledge of mobile design and development requirements made for a very manageable experience. It allowed them to showcase their strengths, while helping us meet our goal of reaching our audience.”
When Pyxl was tasked to design and develop the latest version of Carpathia Hosting’s website, the digital marketing firm knew it was important to build an additional version of the site, optimized for mobile browsers. While the mobile-enabled site is not a full recreation of the site, its clean interface allows iPhone and Android users to view the slimmed down website on-the-go without having to resize or zoom to be able to read important web content.
According to comScore, Inc., about 73 million U.S. mobile subscribers use their phone’s browser to surf the web in an average month, and while two-thirds of mobile devices worldwide have web capabilities, the mobile web does not operate like the classic web. Instead, many devices offer minimal browsers which struggle to render standard web pages.
“Even for the 45 million people in the U.S. who use smartphones with full browsers, there are considerable differences between smartphones, including screen size and aspect ratio, which often makes viewing content on these devices difficult,” said Josh Phillips, president of Pyxl. “It’s essential for companies to begin to adapt web content to work across specific mobile devices and develop mobile versions of their websites, or else they risk losing a sizable portion of the market who will not enjoy their web experience.”
To learn more about Pyxl’s expertise in mobile website development, visit http://thinkpyxl.com/expertise.html.
About Pyxl, Inc.
Founded in 2000 and headquartered in Knoxville, Tenn., Pyxl delivers high quality digital marketing services in the areas of strategy, branding, public relations, social media, graphic design and web and mobile development for established brands and venture-backed startups. Owned and advised by experienced sales and marketing executive, Brian Winter, Pyxl combines business expertise with award-winning creative genius to deliver marketing solutions that produce results. Visit http://www.thinkpyxl.com for more information.