Online Marketing Recruitment Demand to Drive up Salaries

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Further signs of an improving economy as the number of jobs available in the marketing sector grew almost 10% in February, according to the Ashdown Group Jobs Index.

10% rise in the number of marketing jobs advertised in February 2010

Online Marketing, Social Media, SEO and PPC are driving the jobs market

Attracting and retaining the top marketing talent will be one of the big challenges for businesses in 2010

The Ashdown Group Jobs Index (AGJI) monitors demand for marketing personnel by tracking the number of advertised jobs within the UK Marketing sector. Data is compiled throughout the month and released in the first few days of the following month.

February 2010 has seen a 9.66% increase in the number of marketing jobs being advertised compared to January.

The UK employment market is beginning to gather pace, leading the way is the marketing sector having posted the greatest growth figures over the past 6 months with a 27.5% increase in demand versus July 2009.

Commenting on the figures, John Lynes, Managing Director of specialist marketing recruitment agency the Ashdown Group said;

‘We are seeing a war for market share raging and the companies with the largest marketing budgets are winning. Online marketing spend is growing rapidly and investment in non-traditional mediums is increasing demand for marketers with strong online, search engine marketing (SEM) and Social Media experience. I predict demand for marketing professionals to remain high for the remainder of the year.

‘Attracting and retaining the top marketing talent will be one of the big challenges for businesses in 2010.

‘An increase in demand and shortfall in supply can only mean one thing, upward pressure on salaries. Online marketing success is so easily monitored I foresee an increase in bonus activity pegged to online sales performance and new customer attraction as a popular choice to retain top people.

‘There is a perception in some companies that we are in an employers market. Where this may be the case within other sectors, with strong demand continuing for marketing staff, it will not be long before demand outstrips supply.'


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Jon Aspinell
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