Polaris Marketing Research and Brand Workshops Announced

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Polaris Marketing Research Inc. announced today that Senior Vice President Debra Semans will be leading marketing research and brand workshops in March.

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As a nationally recognized marketing research and branding expert, Debra has a great ability to translate these concepts to all sorts of business audiences.

Polaris Marketing Research Inc. announced today that Senior Vice President Debra Semans will be leading marketing research and brand workshops in March.

Supporting the Georgia Center for Nonprofits (GCNP), Ms. Semans will lead a workshop providing information on marketing research targeted to leaders in nonprofit organizations. As part of GCNP’s Nonprofit University, the workshop, “Marketing 220: Using Research to Maximize Results,” will focus on teaching fundamental marketing research concepts so that nonprofit executives can better make decisions about conducting marketing research. This three-hour class will be held March 9, starting at 9:30 a.m. at the GCNP training center in Atlanta, Ga.

On March 13 and 14, 2012, Ms. Semans will conduct the highly rated “Branding Bootcamp” for the American Marketing Association in Cleveland, Ohio. This workshop empowers marketers to effectively leverage their brand’s strengths to establish competitive differentiation and customer loyalty. Participants come from a variety of industries, products and services, and learn to better understand their current brand as well as find ways to improve their brand position.

“As a nationally recognized marketing research and branding expert, Debra has a great ability to translate these concepts to all sorts of business audiences,” said Jan Carlson, president of Polaris Marketing Research. “These sessions are planned specifically for these organizations. However, any group with an interest in these topics can take advantage of her expertise as we are happy to make her services available.”

Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.

Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

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