Top B-School Prof Featured in Free Webcast on Effective Marketing for the Economic Recovery

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MarketingNPV and the American Marketing Association announce the third installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Dave Reibstein, Wharton School, University of Pennsylvania and Author of Dynamic Competitive Strategy will present “Effective Marketing for the Economic Recovery” on December 15, 2009.

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In this installment, Professor Reibstein will share his learning on effective marketing during a period of economic recovery.

MarketingNPV and the American Marketing Association announce the third installment in their webcast series featuring some of today's leading business school professors on measuring marketing and improving the return on marketing investments. Professor Dave Reibstein, Wharton School, University of Pennsylvania and Author of Dynamic Competitive Strategy will present "Effective Marketing for the Economic Recovery" on December 15, 2009.

The Meeting of the Minds webcast series, features marketing faculty from top business schools throughout the world sharing their experience from the boardroom and the classroom about how marketers can better demonstrate the value marketing creates for shareholders. In this installment, Professor Reibstein will share his learning on effective marketing during a period of economic recovery. He will discuss how marketing spending should rise or fall as economic conditions vary, and when marketing should look to reallocate spending between acquisition and retention based on the type, as well as the length of the recession.

This free webcast will take place on December 15, 2009. For more information or to register for this and other webcasts in the Meeting of the Minds series, please visit: http://marketingnpv.com/content/meeting-minds-webcast-series-measuring-improving-return-marketing-investments.

MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools tuned to measure the payback on marketing investments, track the right marketing metrics, and forecast the economic impact of changes in marketing strategy or tactics. MarketingNPV maintains the world's largest online archive of articles and resources focusing on measuring marketing, and publishes MarketingNPV Journal quarterly.

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Tina Anagnostis
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