Grayslake, IL (PRWEB) September 06, 2012
Featured in a recent article on NYMagazine.com (8/22/12), retiring Senator Joe Lieberman declared that the 2012 presidential campaign “has already set records for nastiness and negativity.” While the negativity of the ongoing presidential race has seemed overwhelming at times, historically for the past few decades every presidential race has been labeled as such, according to the article. With controversial topics including healthcare, the wars in Iraq and Afghanistan, the economy, and so on – negative campaign labeling isn’t surprising, according to President of Red Zone Marketing Maribeth Kuzmeski. As the author of “The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life,” Maribeth shares important marketing strategies presidential candidates can learn from.
“In the business world, sometimes you have to rehabilitate relationships or re-engage with clients or colleagues when relationships have gone stagnant or sour and that is exactly what politicians need to do now,” says Kuzmeski. “There’s no better time than an election season for them to re-examine what the American people really want from their elected officials.”
In Maribeth Kuzmeski’s book, “The Connectors” shows businesspeople that the only thing that sets them apart from competitors is the quality of their relationships with their clients and customers. Through interviews of hundreds of successful businesspeople, CEO’s and founders of companies, Kuzmeski found and detailed the tangible how-to’s of creating better business relationships used by the world’s most prolific connectors that has lead to their ability to create powerful business relationships.
“Politicians aren’t the only ones struggling to connect today,” says Kuzmeski. “This advice can be applied to anyone in any profession. We all need help at some point learning how to connect with others. What’s important to take away from all of this is the difference that truly connecting can make. For our politicians, it means making compromises that benefit their voters and their country. For those of us in the business world, it means bettering our businesses and reaching our goals. There needn’t be any flip-flopping when it comes to connecting. It is always the right direction to take!”
About Red Zone Marketing:
Red Zone Marketing is a marketing and management consulting firm devoted to business development. Their focus is on designing sales and marketing strategies, customer service programs, branding and differentiation strategies to help increase your flow of sales. Red Zone Marketing builds business and marketing action plans with systems for accountability and implementation. They also review and supplement existing plans in order to provide another perspective and modified strategies to bring clients the success they want.