The Hello Vino platform allows us to execute a measureable turnkey program which helps consumers make better-informed wine purchase decisions, resulting in a better wine-buying experience
San Francisco, CA (PRWEB) September 10, 2012
Hello Vino, Inc., creator of the Hello Vino mobile app with an installed user base of 825,000 wine consumers, has officially launched the first mobile marketing platform tailored exclusively for wine producers, importers and marketers.
The Hello Vino app is ranked #1 for "wine" in both the Apple App Store and Android Market (Google Play). Hello Vino has been featured by The Wall Street Journal, The New York Times and NPR, in addition to being selected as an Apple "Staff Favorite" and appearing on several "App Store Essentials" lists within iTunes.
The mobile marketing platform reaches a highly-targeted audience of wine consumers using contextual product placements and location-based services (LBS). Campaigns are customized according to specific markets and shoppers’ proximity to retail locations. Additional features, including an app "takeover" and push notification system, deliver marketing images and messaging that directly align with in-store POS displays.
The Hello Vino platform also includes automated customer relationship management (CRM) features that deliver notifications to consumers' smartphones to follow up on wine purchases. Participating wineries are able to measure purchase intent and collect post-purchase feedback, which is facilitated through the Hello Vino iPhone and Android apps.
"The Hello Vino platform allows us to execute a measureable turnkey program which helps consumers make better-informed wine purchase decisions, resulting in a better wine-buying experience," noted Chris Fehrnstrom, chief marketing officer, Constellation Brands.
Inaugural clients include Constellation Brands, E. & J. Gallo Winery, Pernod Ricard USA, Hahn Family Wines, Rodney Strong Vineyards and Heck Estates. Hello Vino is still accepting programs for the upcoming holiday wine shopping season. Registration is currently free to wineries and importers interested in adding brands and products to the recommendation database.
According to Nielsen, 89% of smartphone owners have used their phone while shopping in stores. In a June 2012 study conducted by Deloitte, 48% of all smartphone users surveyed say their phones have influenced their decision to buy an item in a physical store.
"We are thrilled to launch the Hello Vino platform to assist our wine industry partners," remarks Jim Kopp, VP of Strategic Development for Hello Vino. "This innovative mobile marketing channel delivers targeted messages to wine shoppers both at home and at the point of purchase."
Demonstration videos and case studies are available at: http://www.hellovino.com/programs
About Hello Vino, Inc.
Hello Vino delivers wine recommendations to mobile phones, assisting consumers with the perfect bottle of wine for a meal, occasion, or according to taste preferences. The service is available on any smartphone through free iPhone and Android apps, as well as mobile web sites for BlackBerry and Windows Phones. More information, including video demonstrations and features, are available at HelloVino.com