Netx Selected by Ice.com to Manage Affiliate and Search Marketing Programs

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Leading performance marketing agency to expand on Ice.com search and affiliate marketing initiatives

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We have aggressive goals and Netx's ability to manage the search and affiliate channels without one overpowering the other will ensure we meet our full potential - Jonathan Kowit, CMO of Ice.com and Diamond.com

Netx, a leading affiliate and search marketing agency, announced today that online jewelry retailer Ice.com has selected them to manage, optimize, and further drive their existing affiliate and search marketing initiatives.

Netx out-shined noteworthy contenders by offering Ice.com and Diamond.com a holistic marketing approach to its search and affiliate campaigns. This will give Ice.com a larger share of voice in search results while also increasing affiliate sales of an already existing program. Netx’s aggressive goals will grow and service the affiliate channel and prove beneficial to both publishers and Ice/Diamond.com.

Netx’s results driven paid search management expertise will be designed to quickly achieve Ice and Diamond ROA goals. The landscape for PPC campaigns is highly competitive so implementing a strategy that focuses on key opportunities with little fallout will be crucial to its success.

“Ice.com and Diamond.com already had strong affiliate and search campaigns in place,” says Netx Account Director, Erin Snowden. “We are really excited to work with Ice and Diamond to further expand and optimize on these marketing initiatives.”

Founded in 1999, the Canadian based online jewelry retailer provides excellent value, quality, service and selection of diamond, pearl and gemstone jewelry. Recently voted by Internet Retailers as one of the Top 50 internet retailers, Ice.com and Diamond.com have grown to become one of the most trusted virtual destinations for quality rings, bracelets, necklaces, earrings, and much more.

With 10 years of experience under its belt, Netx’s expertise in affiliate and search marketing will be key in successfully expanding Ice.com and Diamond.com’s online marketing efforts. Netx plans to further grow the affiliate program by utilizing their database of over 15,000 affiliates to recruit top publishers and using affiliate marketing best practices to optimize current affiliates. Ice.com pays 10% commissions on all jewelry items, excluding select bridal and engagement products where they will offer 6%.

“Netx provides a high service level to affiliates which we know will contribute to our success in 2011,” says Jonathan Kowit, CMO of Ice.com and Diamond.com. “We have aggressive goals and Netx's ability to manage the search and affiliate channels without one overpowering the other will ensure we meet our full potential.”

New and existing affiliate partners are encouraged to contact Emily Sinsheimer about advertising opportunities and current promotions by sending an email to Emily@Netx.com. Netx is committed to providing their affiliates with top quality service.

About Netx
Netx is a full-service online performance marketing agency based in New York City. Since 2001, they have developed efficiency-driven search marketing and affiliate marketing programs for premier clients. Their ground-breaking strategies and holistic approach to performance marketing help their clients achieve aggressive goals while maintaining brand integrity. Visit our website to learn about working with our other great affiliate clients and be sure to follow us on Twitter@NetxAgency.

About Ice.com
Ice.com is one of the largest and most respected online jewelry retailers, serving over a million satisfied customers. Their jewelry experts strive to stay ahead of style and fashion trends to deliver the very latest in jewelry from around the world. Ice.com holds a team of world-class jewelry experts that have helped hundreds of thousands of customers to find the perfect piece of jewelry - for themselves or as a gift to a loved one.

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Peter Figueredo
Netx
212-981-2700 ext. 200
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Emily Sinsheimer
Netx
212-981-2700 ext. 208
Email >
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