If you think your company will be directly affected by what's happening in the economy, it most likely will. This negative mindset will pull you into the undertow of failure.
Middletown, NJ (PRWEB) October 7, 2008
Marketing firm CMDS cautions small businesses against knee-jerk cuts to their marketing efforts in reaction to the latest financial news.
Many small businesses are going into defensive mode based on the current economic climate. That's exactly the wrong move, according to Christopher J. Mulvaney, principal of CMDS, an online marketing agency with a core focus in website development and SEO.
Says Mulvaney, "If you think your company will be directly affected by what's happening in the economy, it most likely will. This negative mindset will pull you into the undertow of failure."
Mulvaney's advice for small business marketers? Stay the course on your marketing spending to weather the storm. And if you don't spend, start.
Mulvaney offers the following tips for small businesses to make the most of their marketing dollars:
Examine your current efforts to determine what's successful and what's not. Says Mulvaney, "Now's a great time to analyze your website statistics to see what marketing efforts drive traffic. Make changes when necessary and keep going."
Be patient. Don't give up after a single postcard mailing, because all marketing efforts take time to show results. While other companies are busy worrying about a "recession" and not focusing on business growth, your company will be ideally positioned to excel.
Track, track, track. If you can't gauge the success of any online or offline marketing effort, either implement a tracking mechanism or pull the plug. Set up a new phone number exclusively for use in your marketing, have a call to action that brings people to your website to sign up for something free, and study your websites analytics.
Resist the urge to cut pricing. Slashing prices just cheapens the value of the product or service you've worked hard to build.
For the short term, CMDS recommends focusing on online methods to generate business, because these marketing dollars are trackable and can be analyzed better than any other medium.
CMDS is an award-winning marketing agency, NJ website design firm and search engine optimization agency dedicated to generating leads for businesses. Services include website design, online advertising, marketing services, website redesign, Internet marketing, ppc management, search engine marketing, and search engine optimization.
For more information on the marketing opportunities you can take advantage of right now, contact CMDS at (732) 706-5555 or visit http://www.cmdsonline.com.