Action Guide to Lead Management Success

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Right On Interactive Announces New Marketing and Sales Lead Management Whitepaper

Right On Interactive, maker of the 5Buckets on-demand marketing automation solution, today announced a new resource for marketing professionals seeking guidance on how to fully exploit their valuable leads databases.

The new white paper entitled, "Action Guide to Lead Management Success," is a primer for marketers to implement an effective lead management program that will send higher quality leads to the sales team; nurture leads that have the potential for future purchase; and recycle inactive sales leads.

"In today's challenging business climate, companies are looking to squeeze more out of their existing leads database," said Troy Burk, president, Right On Interactive. "Our new report provides marketers with actionable advice on how to effectively manage their leads to increase sales conversions at lower costs."

The complimentary white paper is available at http://www.rightoninteractive.com/press/Lead_Management.

About Right On Interactive

Right On Interactive is a marketing automation software company. 5Buckets is an on-demand software service that engages prospective and existing customers throughout the customer lifecycle - from initial contact to brand loyalty. As a result, marketers are able to increase their return on marketing investment and maximize customer lifetime value.

5Buckets functions as a "marketing automation hub," connecting disparate databases with multiple marketing communication technologies. 5Buckets enables marketers to easily segment, schedule, and trigger relevant out-bound communications and follow up actions with customers and prospects through email, voice, text, fax, and direct mail. For media inquiries, contact Luke Newton at 317.225.5871 To learn more, go to http://www.rightoninteractive.com/5Buckets.

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