Compendium Blogware Selects Right On Interactive for Lifecycle Marketing Automation

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New case study details how leading business blogging platform provider increases customer success with automated on-boarding communications.

We know our customers gain the greatest value from Compendium when bloggers post content on a regular basis

Right On Interactive, maker of 5Buckets marketing automation software, today announced business blogging platform provider Compendium Blogware has selected its software-as-a-service (SaaS) solution to develop deeper relationships with buyers throughout the customer lifecycle.

Compendium Blogware customers are companies that are looking to improve organic search results, and generate online demand. Engaging bloggers to create consistent content is essential to the long-term success of any business blogging strategy.

"We know our customers gain the greatest value from Compendium when bloggers post content on a regular basis," says Chris Baggott, CEO and co-founder of Compendium Blogware. "With Right On Interactive, we are able to automate a sophisticated communication program that keeps content creation top of mind and encourages consistent content creation."

"Savvy marketers like Compendium recognize that systematic communications throughout the customer lifecycle is a cornerstone to building lasting profitable relationships," says Troy Burk, President of Right On Interactive. "5Buckets enables organizations of all sizes to acquire and retain more customers through effective customer lifecycle communications."

Read the case study of how Compendium Blogware is using 5Buckets to navigate the on-ramp of new customer success at    

About Right On Interactive
Right On Interactive is a customer lifecycle marketing automation software provider that helps organizations increase new and repeat business. Its 5Buckets "software-as-a-service" (SaaS) solution enables marketers to easily segment, schedule, and trigger relevant out-bound communications to customers and prospects through email, voice messaging, text, fax, and direct mail. In 2009, Right On Interactive was offered $1.3 million in performance-based tax credits and training grants by the Indiana Economic Development Corporation. The company is also a 2009 Indianapolis Techpoint Mira Award Finalist. For more information about Right On Interactive, visit

About Compendium Blogware
Compendium Blogware is a Web-based blogging platform built for businesses and organizations. With its administrative layers and proprietary compending feature that maximizes search engine optimization; the company offers businesses a search marketing solution for lead generation, customer acquisition and humanizing their marketing. Compendium Blogware has been featured in the Wall Street Journal, BtoB Magazine and DM News. The company is also a 2008 Indianapolis Techpoint Mira Award Finalist and a 2008 recipient of Indiana Company to Watch presented by Indiana Economic Development Corporation.


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