Leading Companies Turn to Marketing Transformation Services (MTS) to Boost Efficiency Through Marketing Automation : Adobe Systems Is Newest Client to Leverage MTS' Expertise

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Marketing Transformation Services (MTS), a vendor-neutral strategic consulting firm specializing in Marketing Automation, today announced that Adobe Systems Incorporated has selected MTS to help in its efforts to achieve streamlined and efficient marketing through automation. Adobe joins MTS’ extensive client list which includes such notable firms as Intel, IBM, eBay, HSBC, and more.

Adobe is a quintessential MTS client – a large and global company with a forward-thinking marketing leadership team

"Adobe is a quintessential MTS client – a large and global company with a forward-thinking marketing leadership team," said Beth Weesner, CEO of MTS. "Today's enterprises are faced with trying to do more with less; but figuring out the path to achieving that end goal can be convoluted and complex. Leveraging technology appropriately, whether across an entire marketing function, or in a focused area, such as digital asset management, creates efficiency improvements that resonate throughout a company and can ultimately make a very positive impact on the bottom line."

MTS has become the global thought-leader on Marketing Automation by successfully and measurably providing over 40 Fortune 500 clients with unbiased, expert guidance, on the deployment of marketing technology. MTS is able to provide every client with end-to-end strategic advice to ensure quantitative success with their marketing automation initiatives, regardless of where a marketing organization is in its transformation process. Specific areas of service offered by MTS include:

Education – on Marketing Automation basics including what it is and where it should live within specific organizations; the new rules of engagement for information-age marketing; how to utilize technology to create a measurable and optimized environment; and how to identify critical vendors Motivation – to activate people, process and technology while securing and maintaining active sponsorship at all levels of the organization Guidance – to help prioritize the benefits of Marketing Automation based on business goals and objectives; create roadmaps to connect marketing technologies to the overall CRM/ERP infrastructure; identify potential obstacles for success and create contingency plans; and choose the right technology partners About Marketing Transformation Services (MTS)

MTS is a vendor-neutral strategic consulting firm specializing in Marketing Automation technologies. MTS helps companies develop and execute effective strategies for marketing automation to meet today's dynamically shifting requirements while providing a flexible foundation to put them in the best possible position for future success. To learn more about MTS please visit http://www.marketingtransformation.net.

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