Leading Companies Turn to Marketing Transformation Services (MTS) to
Boost Efficiency Through Marketing Automation
Adobe Systems Is Newest Client to Leverage MTS’ Expertise
SAN FRANCISCO (Business Wire EON/PRWEB ) December 8, 2008 --
Marketing
Transformation Services (MTS), a vendor-neutral strategic consulting
firm specializing in Marketing Automation, today announced that Adobe
Systems Incorporated has selected MTS to help in its efforts to achieve
streamlined and efficient marketing through automation. Adobe joins MTS’
extensive client list which includes such notable firms as Intel, IBM,
eBay, HSBC, and more.
“Adobe is a quintessential MTS client – a large and global company with
a forward-thinking marketing leadership team,” said Beth Weesner, CEO of
MTS. “Today’s enterprises are faced with trying to do more with less;
but figuring out the path to achieving that end goal can be convoluted
and complex. Leveraging technology appropriately, whether across an
entire marketing function, or in a focused area, such as digital asset
management, creates efficiency improvements that resonate throughout a
company and can ultimately make a very positive impact on the bottom
line.”
MTS has become the global thought-leader on Marketing Automation by
successfully and measurably providing over 40 Fortune 500 clients with
unbiased, expert guidance, on the deployment of marketing technology.
MTS is able to provide every client with end-to-end strategic advice to
ensure quantitative success with their marketing automation initiatives,
regardless of where a marketing organization is in its transformation
process. Specific areas of service offered by MTS include:
-
Education – on Marketing Automation basics including what it is
and where it should live within specific organizations; the new rules
of engagement for information-age marketing; how to utilize technology
to create a measurable and optimized environment; and how to identify
critical vendors
-
Motivation – to activate people, process and technology while
securing and maintaining active sponsorship at all levels of the
organization
-
Guidance – to help prioritize the benefits of Marketing
Automation based on business goals and objectives; create roadmaps to
connect marketing technologies to the overall CRM/ERP infrastructure;
identify potential obstacles for success and create contingency plans;
and choose the right technology partners
About Marketing Transformation
Services (MTS)
MTS is a vendor-neutral strategic consulting firm specializing in
Marketing Automation technologies. MTS helps companies develop and
execute effective strategies for marketing automation to meet today’s
dynamically shifting requirements while providing a flexible foundation
to put them in the best possible position for future success. To learn
more about MTS please visit www.marketingtransformation.net.
All trademarks contained herein are the property of their respective
owners.
See the original story at: http://eon.businesswire.com/releases/marketing_automation/transformation_services/prweb1721284.htm
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