Allocadia Now Integrated with Eloqua to Bring MRM Budgeting to Eloqua AppCloud

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Eloqua Customers Can Now Manage Marketing Budgets and Track ROI Across All Types of Marketing Investment

Allocadia Marketing Budgeting Software
We will be meeting the needs of our customers by offering a key MRM pillar.

Allocadia Software, the leader in MRM Budgeting, Planning and Performance Management, and Eloqua, the marketing system of record for modern marketers, today announced that Allocadia’s cloud-based solution is now available through the Eloqua AppCloud ecosystem.

Marketing organizations can now take advantage of the powerful combination of Eloqua and Allocadia to:

  • Integrate MRM - marketing budgeting, planning and performance management – into their overall marketing solution mix;
  • Connect the dots between the results from marketing automation systems – leads, influenced opportunities, and attributed revenue – and link these back to marketing investments;
  • Consolidate and drill down into ALL marketing investment spend and track ALL results on ANY program, with one powerful CMO Dashboard.

“This partnership gives us a solution that the market is demanding today,” said Paul Teshima, SVP Product Management at Eloqua. “We will be meeting the needs of our customers by offering a key MRM pillar as part of our Eloqua AppCloud ecosystem. This allows us to better compete with traditional MRM vendors who lack the agility and capabilities required by today’s modern marketer.”

The combination of marketing automation and MRM not only allows marketers to manage complex campaigns, but also the planning and budgeting required to be successful.

“Less than five weeks after signing contracts, we had deployed Allocadia to manage almost 200 budgets across 230 users distributed around the globe,” said Eric Andrews, VP Global Marketing Operations at Juniper Networks. “We also rely on Eloqua to execute complex campaigns for us across digital channels, and we are thrilled that this new integration will accelerate our ability to roll marketing investment data into Eloqua campaign results, and into our marketing dashboards so we can keep improving our Return on Marketing Investment.”

“Combining Allocadia and Eloqua has changed how marketers can manage and improve their ROMI, as they face tremendous pressure to deliver results,” said Kristine Steuart, CEO and co-founder of Allocadia. “This brings together two enterprise-grade cloud applications to deliver a closed-loop view of marketing. Now, CMOs can select an Integrated Marketing Management solution comprising the best-in-class components in the knowledge that they will work seamlessly and be implemented in a fraction of the time and cost of legacy solutions.”

About Allocadia Software

Allocadia provides a software-as-a-service solution to help marketing professionals manage marketing investments and gain insight into marketing ROI. Enterprises in B2B software, ecommerce, and consumer packaged goods industries see immediate financial benefits by re-allocating marketing budgets and focusing on revenue-generating marketing programs. For more information, visit

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Richard Sharp
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