Plymouth, IN (PRWEB) February 9, 2010
In March 2010, Visibility Magazine, an internet marketing magazine, will release its 11th issue. The magazine covers various topics of online marketing strategies including search engine optimization, pay per click management, and much more. Here is a sample of what you can find in the next issue of Visibility Magazine.
In-House or Outsourced: the Modern SEO Debate - Tammy Camp, ComCorp, Inc.
In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms.
However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.
The Problem With SEO Checklists - John McCarthy, WebMetro
The other day an acquaintance I met earlier in the year called me about SEO. She is a marketing director for a large insurance brokerage firm that specializes in life insurance, specifically term life insurance. Apparently she downloaded an SEO checklist from a well-known and respected industry website. After spending 6 months implementing everything on the checklist including paying an offshore company firm to develop nearly 1,000 links, the site still had not secured first page rankings - at least for the high volume keywords.
Understanding Local Search - The Google Maps Algorithm - Mary Bowling, seOverflow
The Google Local 7 Pack currently dominates the Search Engine Results Pages for many queries, with preferred positioning above the organic results. It pushes the organic results down the page, leaving most of them below the fold and off the screen. People searching for local goods and services see the 7 Pack and business owners want their information to appear there. So, how do you rank well in the Google Local 7 Pack?
Augmented Reality and the Future of Internet Marketing - WebpageFX
The internet marketing team at WebpageFX recently held a "Small Business Boot Camp" here in Carlisle, PA to teach small business owners how they can benefit from the Web.
We covered a ton of topics about our industry, but the one thing that made the most impact on our audience (as far as I could tell) was my mention of Layar.com and the augmented reality technology that's at our doorstep.
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