the Escalator® will help them write plans that are creative, inspirational and, above all, original.
Glasgow, Scotland (PRWEB) June 11, 2008
CluedupMarketing.com has launched a new Marketing Plan Creation Suite for the small and medium-sized enterprise (SME). Called, "The Marketing Escalator®", the Suite aims to make writing a plan easier, and a task that the average SME owner can perform, without needing prior marketing skills or knowledge or having to hire consultants. In addition, it contains a marketing training package and it sets out to help the users write plans to achieve rapid, sustainable sales growth.
Within the Suite, small and mid-sized business owners will find a wide range of help tools, a step by step template structure, and a training package; a feature of this is 23 interactive audio-video tutorials. This package shows the owners how to write their plans; it also provides them with skills training in marketing, that they can go on benefiting from in their business life.
A key objective of the Escalator® is to create plans that will deliver rapid, sustainable sales growth. The Suite aims to achieve this by providing a sales growth model for the user to follow. This model runs through the Suite and dominates the template structure of the plan development tool.
Its main thrust is to drive a marketing plan that focuses heavily on strategies for: winning new customers; retaining existing customers; and getting more sales from these customers.
Tom Wilson, who runs an international marketing consultancy for the SME sector, created The Marketing Escalator® and the sales growth model.
Wilson commented, "I've developed numerous marketing growth plans for small and mid-sized business clients - from a wide range of industries - using the Escalator® concept and my sales growth model. And I've proved that it really does help them escalate their sales and profits. In one case, I took on a business whose sales were in fast decline. I wrote a plan for them built around the Escalator® Sales Growth Model. Within six months, we had arrested the decline and within three years that company went on to double its original sales figures."
Wilson explained the reasons for his development of The Escalator®. "One of the biggest weaknesses in the SME sector is a poor understanding and use of marketing, in particular strategic marketing," he said. "The Escalator® helps deal with that by providing marketing skills generally and marketing planning skills particularly."
Wilson added, "The Escalator® shows small and mid-sized business owners how to write a marketing development plan that's practical; that takes into account their limited resources; and that can help them grow their business substantially. And in a way that's sustainable."
"What's more," he continued, "the Escalator® will help them write plans that are creative, inspirational and, above all, original."
The way the Suite is delivered is at the cutting edge of business software programs. Built on the asp platform, the user accesses it online. This allows the product to be more extensive and means that it provides everything needed from a single point, enhancing the user's experience. In addition, it gives the user 24/7 access from any computer in any place.
It also helps reduce costs and this reflects in the competitive price of the Suite: US$199 and GB£99. It comes with a bonus package and offers free unlimited upgrades for three years. This saves the user the expense of buying the latest version.
View a short flash video of The Marketing Escalator® now by clicking: http://www.cluedupmarketing.com/data/library/internal/Escalator_3_Min_Promo.swf.
Cluedupmarketing.com is a new website offering marketing solutions online for the SME. In addition to the Marketing Plan Creation Suite, it offers Learning E-Manuals. It also provides a wide range of complimentary help material. This includes: marketing white papers, podcasts, interactive quizzes, marketing news and marketing help articles.
CluedupMarketing.com already has a considerable following worldwide, with most of its users located in the U.S.