As marketers are looking to maximize ROI, the importance of targeting gainfully employed, value-seeking consumers is essential
(PRWEB) September 25, 2008
Boston --- Studies show that Americans are spending an increasing amount of time at work. As a result, more and more purchasing decisions are being made in the workplace -- and smart marketers have noticed. "As marketers are looking to maximize ROI, the importance of targeting gainfully employed, value-seeking consumers is essential," says Phil Rist, executive vice president of strategy at BIGresearch, a consumer intelligence firm based in Worthington, Ohio.
A handful of marketing companies focus exclusively on at-work consumers, including WorkPlace Media and Captivate Media. However, it is not necessary to hire a specialist to reach this important market segment. The October issue of FuelNet Monthly relates four low-cost, do-it-yourself ways to build awareness for your products or services among workers.
FuelNet Monthly is an 8-page newsletter designed to help subscribers maximize their marketing opportunities and grow their business. Each issue covers a range of relevant and timely topics, from direct mail marketing, Internet niche marketing, and consumer marketing trends to strategic communication, brand building online, and generating sales leads. Other articles in the October issue include:
- Key tactics for improving internal marketing
- 5 smart ways to optimize your e-advertising
- The biggest benefits of cause marketing
- How to boost an integrated marketing campaign
- What you can learn from the automakers' struggles
For more information on the October issue of FuelNet Monthly, please contact Ken Beaulieu, chief content creator, at 617.457.3901.
FuelNet, a division of The Pohly Company, is an Internet-centric resource for credible tips, tools, and insights on marketing, selling, brand building, and customer communications. Built around the tagline "Marketing Smarts for the Growing Business," FuelNet is designed to help small and midsize companies build profits and beat the competition. Visitors to FuelNet's Web site can get a free Smart Paper, subscribe to FuelNet Monthly (available in print and as a downloadable PDF), sign up for a free daily e-newsletter, and purchase special reports and books. FuelNet Daily Tips, a free daily e-newsletter, focuses on one key content area each day, including topics like direct mail marketing, online advertising, brand building, customer relationship marketing, customer service, and strategic communication.