Aprimo® Continues Growth and Focus on Marketing Automation; Names Veteran CMO Lisa Arthur to Executive Team

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As CMO, Arthur combines her expertise in CRM Applications, Software as a Service (SaaS) and customer-driven marketing with Aprimo's leadership in Marketing Software.

Lisa Arthur Photo

Lisa is laser focused on customers and market-driven strategies to drive value and growth. This, combined with her expertise in branding, on-demand strategy and demand generation, is a great complement to Aprimo and our intense focus on helping marketers improve their effectiveness, efficiencies and their shareholder value. We are excited to have Lisa join the www.aprimo.com [Aprimo] team.

Aprimo® Inc., a leading global provider of on-demand marketing software solutions, announced today that it is enhancing its management team with the addition of Chief Marketing Officer, Lisa Arthur.

"Lisa is an outstanding addition to our Aprimo team," said co-founder and CEO Bill Godfrey. "Lisa is laser focused on customers and market-driven strategies to drive value and growth. This, combined with her expertise in branding, on-demand strategy and demand generation, is a great complement to Aprimo and our intense focus on helping marketers improve their effectiveness, efficiencies and their shareholder value. We are excited to have Lisa join the Aprimo team."

Arthur has over 25 years of global leadership experience, achieving high marketing metrics for large technology companies including Oracle & Akamai Technologies. As the VP of Global CRM Marketing for Oracle, Arthur was able to carve the company's entry into the CRM market in the late 90s, and grow Oracle to become a leading applications provider. Arthur also led Oracle's Services Marketing group, and was responsible for re-positioning and driving triple-digit growth in the Software as a Service market. Arthur then joined Akamai as CMO, steering market strategies and positioning, invigorating the brand and helping Akamai grow from $160 million to over $300 million in annual revenue.

Most recently, in a quest to improve the traction of marketing within high-tech companies, Arthur co-founded Cinterim, a San Francisco-based company offering Interim Chief Marketing Officer Services to small to mid-sized companies. In that role, she helped drive market creation, positioning and strategies for several start-ups and Fortune 20 companies.

As CMO for Aprimo, Arthur assumes immediate responsibility for its overall market strategy, branding, demand generation, and Marketing ROI optimization.

"Aprimo is the best kept secret in Marketing, and I'm thrilled to be on the executive team of the world's best marketing software company. I will be working globally with our customers to better understand how they are leveraging Aprimo to run some of the most sophisticated and innovative marketing programs on the planet," said Arthur. "And then my goal will be to share with the world how the best marketers capitalize on the power and capabilities of Aprimo."

Arthur is a seasoned key note speaker on topics including, but not limited to Web 2.0, CRM strategies, SEO optimization, new product strategy, and brand identity.

About Aprimo:
Aprimo is a leading provider of on-demand marketing software solutions that increase the efficiency and effectiveness of marketing organizations. Aprimo software manages online and offline marketing activities, financials, projects and assets, while improving execution of marketing campaigns and events. Aprimo's on-demand applications can work individually to address a specific marketing issue or combine to provide an integrated suite. Aprimo's solutions accelerate the marketing productivity of hundreds of leading companies including Bank of America, Ericsson, Genentech, Intel, MGM Mirage, Sprint, Target, Wal-Mart, Wellpoint and Wells Fargo.

For more information call + 1.317.803.4300 or visit aprimo.com.

Media Contact:
Kelly Turner, Media Relations
Aprimo
317.803.4300 ext. 2431

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Kelly Turner
Aprimo, Inc.
317.803.4300 ext. 2431
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