Leo Burnett's Bernardin Advises CEOs on Social Networking at BusinessWeek’s 11th Annual CEO Forum in Beijing
Bernardin to speak on social networking's effect on consumer behavior and marketing strategy on Wednesday, November 7, 9 a.m.
Chicago, IL (PRWEB) November 6, 2007 -- Tom Bernardin, chairman and CEO of Leo Burnett Worldwide, will speak at BusinessWeek’s 11th Annual CEO Forum in Beijing’s China World Hotel on November 7 at 9 am.
Speaking on the panel entitled, “Shifting the Boundaries: Challenges from New Media, Using the Power of Collaboration,” Bernardin will emphasize the following themes:
1. CEOs around the world are grappling with how to use new technologies to advance their businesses. As Such, Tom will offer advice in a marketing context. When rallying their teams around new technology, CEOs should remember to keep it real, simple and human. Any new use of technology to engage employees or customers needs to be based on how people use the technology. Corporations should only use new media channels if they get them closer to the people they are trying to reach.
2. After passing through the brand era and the ideas era, marketing is now living in the people era. As such, CEOs need to ensure that their marketing teams can understand and monetize human behavior. Social networks by their very nature help companies understand the people they are trying to reach. That, in turn, fosters marketing strategies to grow the business.
3. New media channels such as Joost provide a wonderful way to provide content to people that is relevant to their interests. Leo Burnett is leading the way in this domain, as it has advised Nestlé Purina PetCare and United Airlines in their forays onto Joost.
For the complete conference agenda, please click here
http://www.dnmstrategies.com/updated_agenda/2007/CEO2007-BJ-Speaker-eng.pdf
About Leo Burnett Worldwide – www.leoburnett.com
Leo Burnett Worldwide, comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world’s largest agency networks and a subsidiary of Publicis Groupe (www.publicisgroupe.com), the world's fourth-largest communications company. LBW holds people at the centre of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behaviour before attempting to tell a brand’s story.
With this approach, LBW ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional and retail marketing, LBW partners with blue-chip clients such as The Coca-Cola Company, Diageo, Kellogg, McDonald’s, P&G and Samsung. The company has won more advertising awards for campaign effectiveness than any other agency in the last six years in the U.S., has been heralded as a “pioneer on the frontier of marketing”, and continues to be ranked as one of the world’s top five creatively awarded networks worldwide.
About the BusinessWeek CEO Forum
The 11th Annual CEO Forum brings together leading CEOs and unique resources to share their experience and ideas. As you join our impressive line-up of speakers and your peers from around the world for two days of intense discussion, dialogue and debate, we will provide you with the tools to push your business to the next level. This flagship event of BusinessWeek in Asia will provide you with extraordinary insights from uncommon perspectives. Join us in Beijing this November and let our thought leaders help you walk the difficult path from great strategy to great performance.
FOR INTERVIEWS:
Sally O’Dowd
(office) +1 312 220 5232
(mobile) +1 773 583 3740
sally.odowd @ leoburnett.com
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