Leading Grocery Retailer Retains DataSource to Implement Market Asset Management Program

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DataSource, Inc., one of America’s leading managed marketing services providers, announced a leading grocery chain has hired the Company to provide its customizable MarketNow technology and services solution to power the brand’s local store marketing efforts.

DataSource Provides Streamlined Marketing Solutions

DataSource is a Leading Managed Marketing Services Provider

Growing retail organizations around the country are constantly seeking improved solutions in what we call ‘B2Local Marketing,’ the empowering of local marketers to customize & personalize marketing content across all channels to target the local audience.

DataSource, Inc., one of America’s leading managed marketing services providers, announced a leading grocery chain has hired the Company to provide its customizable MarketNow technology and services solution to power the brand’s local store marketing efforts.

Owned by a Fortune 100 company and considered one of the largest companies in the US grocery channel, the brand serves over 4 million customers each week in over 1,300 store locations. To support this impressive scale and future growth, the brand has retained DataSource to implement its MarketNow technology and service solution to power local marketing initiatives and campaigns, as well as to seamlessly support grand openings. The proprietary platform will allow corporate marketers to manage the creative lifecycle from inception through distribution, and provide local store retailers easy access to customizable, multi-channel marketing campaign materials The services and technology solution will help reduce creative and administrative time, eliminate inefficiencies in the supply chain, enhance reporting, and improve budgeting and cost allocation.

“Growing retail organizations around the country are constantly seeking improved solutions in what we call ‘B2Local Marketing,’ the empowering of local marketers to customize and personalize marketing content across all channels to target the local audience,” said David Holland, CEO of DataSource. “These efforts resonate from the national retailer to the local store, and the local store to the local consumer through automated local marketing efforts that reduce costs and inefficiencies, all while improving quality brand control and speed to market. This client partnership is a direct result of DataSource’s strong reputation for supporting marketing initiatives at the CMO level and execution at the local level.”

About DataSource
DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at http://www.data-source.com and follow them on Facebook and Twitter @DataSourceInc

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Eric Fischgrund
FischTank PR
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since: 12/2008
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