Manticore Technology's solution proves particularly helpful for organizations that want to evolve from one-and-done demand creation efforts into longer running lead nurturing programs, as well as to better measure the impact of marketing efforts on sales.
Austin, TX (Vocus) February 3, 2010
Manticore Technology™, a leading provider of easy-to-use, powerful, marketing automation solutions, today announced that it earned high marks in a recent vendor assessment report conducted by SiriusDecisions. The report evaluated marketing automation vendors using the analyst firm's Demand Creation Provider framework.
SiriusDecisions gave Manticore Technology high praise for providing customers the ability to build dynamic lists that can segment prospects automatically with a high degree of granularity, based on fields within an existing marketing database or CRM system; and for providing customers and prospects the ability to control the communications they receive through a subscription center.
According to SiriusDecisions, “Manticore Technology’s solution proves particularly helpful for organizations that want to evolve from one-and-done demand creation efforts into longer running lead nurturing programs, as well as to better measure the impact of marketing efforts on sales.”
In the services category, SiriusDecisions highlighted several strengths of the Manticore Technology marketing automation platform, including its seamless integration with Salesforce.com and Oracle CRM On Demand; and also noting that customers can be up and running within mere hours. Also, all Manticore Technology customers receive a Rapid Start Kit with their purchase, which includes setup of a lead scoring model, as well as the development of a lead nurturing campaign template, an email template, a sample unsubscribing page and a sample landing page, all of which can be customized.
“Many organizations require a solution that is both cost effective and easy to use relative to some of the broader solutions currently available and Manticore Technology fits the bill,” SiriusDecisions stated. “Given its heritage and a complement of campaign ROI reporting capabilities, Manticore can save organizations from having to engage with a separate analytics vendor. With a track record of steady growth, and now with its ability to integrate with Oracle CRM On Demand, Manticore Technology is a consideration for organizations looking for a combination of ease of use and robust functionality.”
“The SiriusDecisions research highlights some of the key benefits of the Manticore Technology platform, which leads the way in enabling marketers to manage their marketing funnel,” said Jeff Erramouspe, president, Manticore Technology. “We appreciate SiriusDecisions attention to detail while delving into the important and growing area of marketing automation. We agree with their assessment that Manticore Technology is a must for marketers.”
ABOUT MANTICORE TECHNOLOGY
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, Jaspersoft, Sharebuilder 401(k) and PGP. For more information visit http://www.manticoretechnology.com or call 1-866-Manticore.
For the latest best practices on Marketing Automation, visit the Manticore Technology blog at: http://blog.manticoretechnology.com/.
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