Channel Partnerships create Win-Win Situations
Pittsburgh, PA (PRWEB) October 25, 2012
Mindmatrix Inc., creator of AMP, Marketing Automation Software, is rolling out a new channel partner program for select advertising, design, and marketing firms. The new partnership will be mutually beneficial for both companies.
As a channel partner, advertising, design, and marketing firms will be given the opportunity to use AMP, the unified Sales and Marketing Automation Software platform, for their own use, integrating it into their internal processes to drive sales and revenues. Partners will be able to capitalize on all of the software’s features: lead nurturing programs for their current customers, lead generation tools for new customers, brand management repositories, on-demand sales materials creation, and more.
They can then use their experience to offer AMP to their own clients. AMP will allow channel partners to offer that “something extra” to their clients under their own brand! This extends their firm’s marketing capacities and keeps other firms from encroaching on their accounts.
There is a definite dual advantage for any firm that partner’s with Mindmatrix. First, they gain access, without charge, to the Next-Generation Marketing Automation Software program that will help them grow their own business. Second, they can offer more solutions to their clients, while earning additional revenue on each new AMP customer.
Harbinder Khera, CEO of Mindmatrix, points out that “Advertising, design, and marketing firms represent a unique opportunity for us, given their space in the market. These firms represent a critical access point for us into the marketing and sales departments of a wide variety of industries. The incentive for them to work with us as partners is increased because we offer them the opportunity to use this product without the standard charges.”
For the past 14 years, MindMatrix, Inc. has focused on sales-marketing alignment for over 34,000 sales and marketing professionals worldwide. Unique to the industry, MindMatrix offers Next-Generation Marketing Automation software on a single unified platform for Sales and Marketing. Our solutions bring about a seamless integration of the two key functions, helping our clients derive the maximum benefit from their investment in sales and marketing.
Our product offerings for sales include on-demand sales materials creation, smart lead management, lead prospecting, and more. On the marketing front, our solutions cover demand generation, brand management, quality lead generation, lead nurturing, social media automation, lead scoring, and marketing materials creation across print and digital media.