San Jose Network, Ltd. Enhances Its Multicultural Convergent Marketing Solutions Model

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Advertising Agency Network welcomes new affiliate, DAE Advertising

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DAE Advertising's robust Asian-American expertise will further enhance our U.S. group's ability to reach the multicultural audiences that make up today's general market

The San Jose Network, Ltd. (SJN), the largest marketing communications group servicing cultural convergent markets in the U.S. and Latin America, is proud to welcome Asian-American experts, DAE Advertising, into its network of esteemed affiliates. This marks the latest addition to the group, which currently consists of 22 agencies with presence in 46 markets worldwide.

DAE Advertising was added to SJN to complement a seasoned network of agencies addressing a marketplace need – solutions for the diverse new general market in the U.S.

“DAE Advertising’s robust Asian-American expertise will further enhance our U.S. group’s ability to reach the multicultural audiences that make up today’s general market”, said George L. San Jose, president and chairman of SJN. “Combined with Prime Access’ African American experience and The San Jose Group’s proven leadership in the Hispanic segment, SJN is a best-in-class group working centrally and seamlessly together for total multicultural marketing approach.”

Founded in 1990, DAE Advertising is an award-winning full-service communications agency with 20 years of experience servicing all major Asian segments. Highly regarded for its insights and deep knowledge into the important Asian-American cultures and communities, the agency offers strategic marketing expertise across a full spectrum of tactical capabilities. Its extensive client list includes Macy’s, Southwest Airlines, Wells Fargo, Albertson’s, as well as organizations within the healthcare sector such as the American Cancer Society, the American Diabetes Association and the California Dept of Health Services. DAE Advertising’s creative solutions within the growing Asian-American market have earned accolades including Telly Awards, Gold Summit Awards and Effie Awards.

“With SJN’s analytical capabilities, expertise and reach in multicultural U.S. markets, DAE Advertising is thrilled to join such a respected network of agencies,” said Vicky M. Wong, president and CEO of DAE Advertising. “We look forward to bringing our specialized Asian-American solutions to the table and continuing to strengthen the group’s offerings.”

The San Jose Network, Ltd. (SJN) is the largest independent marketing communications network serving clients in multicultural convergent markets within the U.S. and Latin America. Made up of best-in-class, independently owned agencies, SJN offers clients access to local expertise in 18 countries via a centralized management approach. For more information, visit http://www.thesanjosenetwork.com

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