"It was clear that only Marketing CoPilot could provide actionable strategy, build a functional and well-designed online presence, and deliver measurable results.” said Lindsay McMurray, Vice President of SPM Learning.
Toronto, Ontario (PRWEB) February 02, 2012
Marketing CoPilot, a trailblazer in online, integrated content marketing strategy, announced today that SPM Learning, an international, award-winning boutique leadership training and development firm, has gone live with its newly designed and optimized web presence at http://www.spmlearning.com.
“We were very excited to discover Marketing CoPilot and their approach to marketing. We were seeking to [outsource our marketing function to free up internal resources and gain peace of mind, drawing on outside thought leadership. We didn’t think a company like Marketing CoPilot existed,” said Lindsay McMurray, Vice President of SPM Learning,
“After interviewing several other marketing firms, it was clear that only Marketing CoPilot could provide actionable strategy, build a functional and well-designed online presence, and deliver measurable results.”
After going ‘live’ with their new website, SPM Learning experienced:
- A 32% lift in web traffic
- A 22% increase in page views
- A 48% increase in unique, new visitors
- A clear, meaningful articulation of the company’s value proposition
- Increased blog interaction
"We are thrilled to be working with a company like SPM Learning that understands the importance of leveraging their web presence smartly and strategically to their best business advantage,” said Marie Wiese, President, Marketing CoPilot. "The traction that they have achieved in this short space of time validates the Marketing CoPilot approach – it confirms that with the right tools in place and a defined methodology, meaningful content can be used to drive traffic, enhance brand and ultimately grow your business.”
About Marketing CoPilot
Marketing CoPilot has worked with 100’s of business-to-business companies in the technology and professional services sectors to deliver online marketing strategies and tactics that help business owners find customers and keep customers. To learn more about their proven three-step methodology, download Chapter One of their eBook, Why Marketing Fails… and What You Can Do About It!
About SPM Learning
SPM Learning delivers leadership training solutions to execute strategy effectively and transform today’s managers into tomorrow’s leaders; leaders who drive business results through inspirational leadership, managing innovation, strategic thinking and creative problem solving. SPM Learning’s leadership development programs result in transformational leadership that supports your strategic vision.