Agency Shares Portraits of Each Generation of Healthcare Consumers

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Smith & Jones Publishes White Paper on Marketing Healthcare to Different Age Groups

Smith & Jones, a healthcare marketing agency, recently released a white paper titled “Healthcare Consumers: The New Reality.” This white paper is available for download on their website and discusses the generational differences when it comes to making healthcare decisions.

Today, people in need of healthcare have more options, more information and more at stake when they make their care decisions.The way healthcare consumers choose is evolving; changing based on the habits of each new generation. Care providers face the challenge of marketing to a new breed of savvy, independent care seekers who play by a new set of rules.

It’s no longer enough to deliver good quality healthcare to remain competitive. Today’s discerning healthcare consumers, especially younger patients, consider brand reputation and patient experience before physician referrals. In response, care providers need to communicate the organization’s competitive position and deliver the desired patient experience to connect with younger generations.

“We no longer have the luxury of captive audiences or the certainty of physician referrals," said President and Chief Strategic Officer Mark Shipley. “Consumers have changed the rules, and hospitals and physician practices must adapt to this new reality to remain competitive.”

To learn about how each generation of healthcare consumers makes their purchase decisions, and how hospitals and physician practices can engage each segment of the healthcare audience, download “Healthcare Consumers: The New Reality.” Access this white paper by visiting and creating a username and password.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

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