Boston, MA (PRWEB) April 10, 2012
Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, releases today The Marketing Lifecycle infographic, illustrating how Extraprise builds holistic marketing strategies that cohesively integrate campaigns tailored to each stage of the customer lifecycle. Extraprise designs, executes and measures marketing strategies for its clients, utilizing customer intelligence-based multi-channel marketing campaigns. From lead generation to upselling/cross-selling, Extraprise clients are delivered multi-tiered marketing strategies that maximize opportunities to drive revenue throughout the buyer lifecycle.
The infographic demonstrates the high level of detail and customization of the strategies Extraprise designs for its clients through a sample marketing strategy process flow. Using a structured approach that leverages customer intelligence to deliver the right message, at the right time, Extraprise seamlessly automates and integrates welcome campaigns, product-specific lead nurture campaigns, cross-sell and upsell campaigns, and re-engagement campaigns in a single, holistic, and comprehensive strategy. An Extraprise marketing strategy optimizes value to target personas from first touch to re-engagement of dormant contacts, and creates customer intelligence to continually test, measure and optimize the strategy over time. Extraprise’s proven methodology and Right Time Revenue Optimization services yield marketing results for clients looking to enhance all levels of their marketing operations and drive lead conversion. The Marketing Lifecycle Infographic helps marketers visualize the sophisticated and cohesive strategy flow, including the messaging, audience targeting, timing, and analytics that Extraprise i2i Marketing Services build and execute, to achieve revenue objectives.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.
About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG.
Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris(at)mccoinsmith(dot)com or rick(at)mccoinsmith(dot)com