10 Immutable Laws of Marketing Measurement
Princeton, NJ, (PRWEB) January 5, 2009 -
The new issue of MarketingNPV Journal offers suggestions on how to frame an effective approach to marketing performance measurement that aligns marketing priorities with an organization's top- and bottom- line goals.
In the journal's cover story "The Five Most Important Questions You Need to Ask About the Return on Marketing Investments," MarketingNPV examines what determines successful marketing measurement efforts, how to set priorities for marketing metrics selection, and offers common-sense guidelines to apply to the marketing measurement process.
"By asking 5 critical questions, a CEO or CFO can gauge the extent to which the company's marketing measurement efforts are focused on the right outcomes and subsequently create a revised marketing measurement framework to use as a performance guide," said Pat LaPointe, publisher of MarketingNPV Journal. "It is another way to cut through the fog of marketing tactical jargon wrapped in 'strategic' terms to create objective-based marketing budgets."
The latest issue of MarketingNPV Journal offers the "10 Immutable Laws of Marketing Measurement" which shares some practical ideas to creating quantifiable marketing goals. "My Brand's Bigger Than Your Brand," cautions marketers on the pitfalls associated with brand rankings and how not to get caught in the brand valuation trap. "How Much Value Can Neuromarketing Add to Your Consumer Research?" explores the newest scientific method now helping marketers move beyond the traditional focus group. And in the on-going "Measured Thoughts" series, Kodak's head of marketing, Jeff Hayzlett, a self-described "CMO on steroids" discusses marketing's role in Kodak's growth strategy, his use of marketing dashboards/marketing scorecards and other marketing measurement/marketing resource allocation tools, and the way his team measures marketing success.
Copies of the new issue, along with four full years of back issues, can be viewed and downloaded FREE from http://www.MarketingNPV.com.
MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools including marketing dashboards, marketing scorecards, marketing mix models and market mix models, to measure the payback on marketing investments, track the right marketing metrics, and forecast the economic impact of changes in strategy or tactics. MarketingNPV maintains the world's largest online archive of articles and resources about marketing measurement, and publishes MarketingNPV Journal quarterly.