While it's essential to collect and analyze many types of structured and un-structured marketing data in today's world, it's equally important to be able to present the information in simple, timely, and flexible ways
Princeton, NJ (PRWEB) February 5, 2009 -
MarketingNPV, the highly specialized marketing measurement consulting firm has unveiled its new MarketingNPV Dashboard Gallery - a collection of dashboard views designed to illustrate to marketers some of the many different types of tools and reports available to help them make better decisions about allocating marketing resources.
With over 20 different samples of marketing dashboards, the MarketingNPV Dashboard Gallery provides examples of effective data visualization of marketing data, designed for improving absorption and analysis. Some of the samples included are: Planning Tool - a view which allows the user to experiment with different scenarios in order to predict what changes in the tactical marketing mix and/or spending levels would deliver; Marketing Influence - a view designed to illustrate the potential influence of marketing spend on business outcomes; and Brand Scorecard - a view designed to illustrate the progress of brand equity looked at in several dimensions. Other samples include views on Customer Experience, Web Experience, Share of Voice, Customer Value, Net Promoter, and more.
"While it's essential to collect and analyze many types of structured and un-structured marketing data in today's world, it's equally important to be able to present the information in simple, timely, and flexible ways," said Pat LaPointe, Managing Partner of MarketingNPV. "The many types of users and the many ways they need to access and filter their metrics have brought about an explosion of new dashboard technologies which are vastly superior to the solutions of just a few years ago, yet not much more expensive than Excel® or PowerPoint® construction. This Dashboard Gallery highlights some inexpensive ways marketers can efficiently capture and present their metrics to senior management to make sound budgeting and tactical decisions."
The Dashboard Gallery, along with five full years of MarketingNPV Journal, webcasts, blogs and articles can be viewed and downloaded FREE from http://www.MarketingNPV.com.
MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools tuned to measure the payback on marketing investments, track the right marketing metrics, and forecast the economic impact of changes in strategy or tactics. MarketingNPV maintains the world's largest online archive of articles and resources about marketing measurement, and publishes MarketingNPV Journal quarterly.
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