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(PRWEB) November 08, 2012
Marketing training provider, the Association of Strategic Marketing, recently published two new white papers, which can be downloaded for free by its members.
"An Overview of Canada's Anti-Spam Law"
The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law. This white paper gives an overview of the Canadian anti-spam legislation and outlines how to stay in compliance.
"A Beginner's Guide to Google® Analytics"
Without using the right tools, it's just about impossible to determine whether or not online marketing efforts are producing results. The good news is that one of the most effective ways to assess the effectiveness of online marketing efforts and optimize websites accordingly is free and easy to use. This white paper explains how Google® Analytics can be used to optimize a website as effectively and strategically as possible.
These white papers, and other marketing training resources, can be downloaded free of charge by becoming a free Bronze member of the Association of Strategic Marketing. Bronze members get access to a variety of members-only resources such as articles, white papers, a free 12-month PR Newswire membership, a free Demand Metric membership, a 25% PromoAid discount, a $20 crowdSPRING discount, a monthly e-newsletter, a member logo and more.
To become a Bronze member, visit: https://www.associationofmarketing.org/account/new?c=459
About the Association of Strategic Marketing:
The Association of Strategic Marketing (ASM) is a training and development website dedicated to the enhancement of the marketing profession. ASM is committed to the specific educational and developmental needs of members looking for unique, up-to-date marketing training opportunities through audio conferences, seminars, webinars and articles. ASM members also gain access to product offerings and other educational tools that assist in securing their position at the forefront of their respective disciplines. ASM delivers an overall experience that gives their community of marketing professionals a distinct competitive advantage.