Marketing messages can be distributed through an extensive array of methods that caters to those who haven’t joined the computer revolution and the army of individuals that utilize mobile devices.
Denville, NJ (PRWEB) April 15, 2012
“You don’t want the message to be intellectual,” said Chhoda, a physical therapy marketing expert. “A headline on marketing materials should appeal to emotional triggers because you want the patient to take action instead of simply nodding in agreement. In this new age and way of conducting business, you must be able to convey the right message with the right words to a precisely targeted market.”
The right combination of components can transform a simple advertising campaign into a marketing blitz. Chhoda has released the following marketing headlines specially designed to convince patients they must contact the practice as quickly as possible.
- “A major breakthrough in…”;
- “You owe yourself a…”;
- “Not just another…”;
- “They don’t call us ____ for nothing”;
- “What they never tell you about…”;
- “How many times have you said to yourself _____”;
- “Anyone who knows _____ will tell you _____”;
- “Discover the real truth about…”;
- “In the next six weeks, you could be…”;
- “Get all the facts about…”;
- “Don’t make these _____ mistakes when you _____”;
- “The best kept secret in…”
Chhoda noted that it’s important to use precise language when outlining the practice and to convey the most important benefits for the patient. Easy to understand language and concepts patients can identify with will yield the best results. He cautions owners against the temptation of describing their own practice. Owners need to think like a patient and be able to explain how their services will benefit the client.
“Understand your audience and cater to their specific needs and desires with the right phrases,” said Chhoda. “An ideal headline is a glorified truth, not any empty overstatement.”
Marketing messages can be distributed through an extensive array of methods that caters to those who haven’t joined the computer revolution and the army of individuals that utilize mobile devices. He suggests a customizable system such as Therapy Newsletter or Clinical Contact that allows marketing material to be disseminated via email, mobile messaging, voice and text messaging, newsletters and traditional mail.
Conducting commerce in the current economic climate requires medical professionals to engage in more and better marketing techniques than ever before. Chhoda’s updated headlines for marketing campaigns work with medical practices of all types. From dental clinics and chiropractic offices to physical therapy businesses, the headlines are guaranteed to motivate both new patients and established clients.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.