Physical therapists are the heart and soul of their business. Their attitudes, thinking and beliefs affect every aspect of the business, from the patients they serve to the staff with which they work.
Denville, NJ (PRWEB) February 28, 2012
International marketing expert, Nitin Chhoda, says the mindset of a private practice owner is the determining factor in how successful they will be. He’s discovered an alarming shift in the thinking of the physical therapists he coaches that could spell disaster for a practice before its launched and kill an established business. To help established therapists renew their business and aid new therapists begin their practice with vigor, Chhoda has developed a new, six-minute exercise to help professionals measure their aptitude for success.
“You are the crux of your private practice,” said Chhoda. “You’re the source of limiting beliefs, constraint in your practice and the biggest source for growth. My six-minute exercise is meant to identify the way in which you think about your physical therapy business. You get two minutes to answer each question. Just write what comes to your mind, don’t over think it, don’t analyze it.”
Chhoda’s six-minute exercise is a mini journey of self-discovery that can lay the groundwork for a wealth of new ideas and attitude. The exercise is designed to aid practice owners ascertain where mistaken beliefs may have been detrimental to their practice, and locate factors that could be preventing a practice from reaching its full potential. Chhoda noted that those participating in the exercise will gain an accurate idea of what he calls “private practice success traits.”
When Chhoda coaches clients in his private practice, he addresses a variety of topics, from physical therapy marketing software such as therapy newsletter to mobile marketing programs such as Clinical Contact. He noted that software systems are essential, but ultimately, the therapist’s own attitude toward the practice, staff and work that’s being accomplished is the single most important element that determines success.
“The exercise will reveal some surprising aspects of your personality,” said Chhoda, “all of which are determinants in the success of your marketing physical therapy efforts.”
Chhoda’s six-minute exercise is a quick and easy way to help banish unproductive thinking, while providing the impetus for new ideas and self-discovery. Physical therapists are the heart and soul of their business. Their attitudes, thinking and beliefs affect every aspect of the business, from the patients they serve to the staff with which they work. Chhoda’s exercise can eliminate problems before they arise, and bring about changes for increased revenues.
Chhoda’s office can be reached by phone at 201-535-4475. For more information or to download the eBook, visit the website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.