Strike a balance between “marginal hype” and statements of fact. You’ll gain new patients and bring established clients back to the clinic, building you an army of raving referral fans.
Denville, NJ (PRWEB) April 13, 2012
“You have to show patients the advantages of scheduling an appointment with your practice,” said Chhoda. “That means pointing out how you can help them with the issues that affect them most, and utilizing words and phrases that create an emotional response upon which they will act and tell their friends and families.”
Motivational wording for referrals provides a quick description or benefit to the patient. Chhoda noted that this type of physical therapy marketing campaign is best delivered through a system that can be customized, such as Therapy Newsletter or Clinical Contact that offers multiple delivery methods, including email, mobile messaging, voice and text messaging, newsletters and postal mail. The following is Chhoda’s updated top 12 list of motivational benefits.
- We were the first to _____in our community.
- _____ is just a partial list of our services to you.
- Everything you have always wanted in a _____.
- We have rewritten the rules with _____.
- The State’s most respected _____.
- Discover how easy it is to _____.
- _____ is what we have always done better than any other provider.
- The kind of _____ you have only dreamed about.
- We have taken great pains to _____.
- We give you the power to _____.
- You are in control.
- The choice is yours, _____ or _____.
Chhoda said it’s important that practice owners don’t promise results that will adversely affect their credibility, such as instant pain relief. He noted that the role of the physical therapy business owner is to persuade patients and advocate for their business. Keep language simple and straightforward without unnecessary hype or claims.
“With the right words, you can position yourself as a leading provider in the community,” said Chhoda. “Strike a balance between “marginal hype” and statements of fact. You’ll gain new patients and bring established clients back to the clinic, building you an army of raving referral fans.”
Chhoda’s updated Top 12 benefit list provides practice owners with phrases specially designed to prompt patients and potential clients to experience the results for themselves, while creating an unsurpassed word of mouth referral system. The benefit list generates referrals that cost nothing and provide testimonials to the practice owner’s abilities and services.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit his physical therapy website.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.