The Therapy Newsletter can be one of the best marketing tools for private practices, because the content is generated by professional writers who are familiar with medical writing for wide audiences.
Denville, NJ (PRWEB) March 30, 2012
Nitin Chhoda’s background in physical therapy marketing has helped to create one of the markets most notable and easy to use products for private practices to market their businesses. The Therapy Newsletter connects private practices to their patient’s by offering a newsletter chock full of information on most current medical practices and changes in medical technology.
The Therapy Newsletter can be one of the best marketing tools for private practices, because the content is generated by professional writers who are familiar with medical writing for wide audiences. The newsletter is also sent automatically twice a month by the Therapy Newsletter system directly. There is no upkeep, server downtime, or mailing list management to be completed by the private practice directly.
Therapy Newsletter is marketed to patients after filling-in e-mail and name on a form on the practice’s website. After patients submit information, Therapy Newsletter software takes care of adding the name to the physical therapy business' electronic mailing list. The patient, however, sees a newsletter with useful information which can be discussed with family and friends, twice a month in e-mail inbox. In addition, the patient received a free eBook sent to the e-mail which is sent by the software automatically.
Marketing for private practices can often be a tricky feat. Not only is marketing overall expensive, but finding the right markets and demographics that create the most beneficial referral funnel can often be a challenge. Therapy Newsletter addresses this issue by providing private practices with a marketing opportunity that allows gaining new patients and--since the newsletter can be forwarded to others--also gaining referrals from word-of-mouth via existing patience.
The Therapy Newsletter connects doctors to patients with the news provided, personalizing messages to each patient specifically. When patients feel more connected to their doctors, they are more likely to refer their practitioner to a friend, colleagues, or family member. Therapy Newsletter helps to keep the lines of doctor-patient communication open.
The Therapy Newsletter is an ideal solution for private practices and practitioners alike. It simplifies the process of marketing and also makes the effects of the marketing that is currently in place stronger, because it is a way to offer a free product via the physical therapy website without interrupting the current marketing plan on the practice. Since the software connects doctors and patients, it is beneficial in every way to both sides, because it helps doctors offer their patients useful information and the patients can keep up with any changes or research in the medical industry as it relates to them as the patient.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit his website at http://www.nitin360.com/.
About Nitin Chhoda
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.