Physical Therapist Nitin Chhoda Reveals Why Physical Therapy Private Practice Owners Fail to Get New Patients with Traditional Forms of Communication

It has often been a norm that medical practitioners, even those in private practice, are not anywhere near ‘good’ when it comes to marketing and promoting their services to new patients. Based on a website by Nitin Chhoda, a physical therapy marketing expert, there is a new research reveals that physical therapy practitioners fail to attract new patients or retain the old ones, not because they provide poor service or charge a lot, but because most use traditional forms of communication instead of a communication channel a modern patient identifies with.

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Sample Therapy Newsletter

Every newsletter comes with a set of 'action steps' for patients to take and inspirational ideas. That’s why patients and prospects will be eager to forward a copy of newsletter to their circle of influence.

Denville, NJ (PRWEB) April 04, 2012

Patients’ attention span is often very short particularly on old communication channels and medical practitioners have a hard time especially in the competitive field, establishing a constructive rapport with patients. However, smart practitioners can now rest easy because a new service, Therapy Newsletter, is a new-age marketing system that sends regular informative and promotional emails to opt-in patients on behalf of the practitioner.

What the physical therapy business needs to do is collect email addresses from the patients and visitors to their websites. From here, the system will send personalized emails to them, once every two weeks. The content is researched and written by a team of experienced and licensed therapists and every issue will be rich with content and crammed with practical and informative content that patients will love.

“It's not old school, boring, dry stuff that people will ignore; it's cutting edge, timely, well researched, informative content that is fun to read,” says Nitin Chhoda, a licensed physical therapist and a physical therapy marketing expert. He added, “every newsletter comes with a set of 'action steps' for patients to take and inspirational ideas. That’s why patients and prospects will be eager to forward a copy of newsletter to their circle of influence.”

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.

ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.
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