Marketo has evolved from its roots serving the SMB market exclusively and has become appropriate as well for larger, global organizations based on its technology, services portfolio and customer base.
San Mateo, CA (Vocus) April 26, 2010
Marketo, the revenue-focused marketing automation company, today announced it was positioned strongly in the recent Vendor Profile report from SiriusDecisions, the world's leading source for business-to-business sales and marketing best-practice research and data. In the report, Marketo received high marks for the usability and rapidly evolving roadmap of its marketing automation platform.
According to the SiriusDescisions report, “Marketo has evolved from its roots serving the SMB market exclusively and has become appropriate as well for larger, global organizations based on its technology, services portfolio and customer base.” The report also noted that Marketo’s “focus on usability and rapidly evolving roadmap makes its offerings well-suited to different levels of marketing skills.”
“The SiriusDecisions evaluation highlights what we believe to be the core strength of our solution: enterprise-class lead mangement functionality delivered in an approachable package that delivers value quickly for companies of all sizes” said Phil Fernandez, President and CEO of Marketo. “Additionally, the report shines a spotlight on our unwavering commitment to the success of our global customers.”
According to SiriusDecisions’ research, “Where Marketo has excelled is in its ability to build a roadmap based on clear market needs and deliver on this vision – particularly in the areas of reporting and analysis for both outbound and inbound marketing – while maintaining the ease of use from both an interface and process perspective that is a critical decision factor for many marketing organizations.”
To date, more than 450 customers have selected Marketo’s uncompromising marketing and sales solutions, including the industry’s best lead mangement solution and the only sales effectiveness solution that combine online behavior tracking with analytics to focus resources on the hottest leads and opportunities.