Industry Thought Leaders to Speak on Accelerating Revenue Performance at Marketo’s 2010 User Summit

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Users to explore Marketo University and best Practices for Defining Success

Marketo

Make no mistake: our customers' success drives our success

Marketo, the leading revenue performance management company, today announced its 2010 Marketo User Summit entitled Marketing & Sales: Accelerating Revenue Performance on October 13th and 14th at the Marriott Marquis, San Francisco. During the two-day summit, facilitated by Marketo President and CEO, Phil Fernandez, participants will explore marketing automation’s maturation into revenue performance management, a critical topic that is transforming how marketers define success.

This year’s summit includes an extraordinary lineup of keynote speakers and an exciting agenda planned for the Marketo community of customers and partners. In addition to networking with a diverse base of peers across multiple industries, participants will learn from successful Marketo end users and industry experts how they are driving predictable revenue in a changing buying landscape.
“Make no mistake: our customers’ success drives our success,” said Fernandez. “We’re looking forward to hearing new marketing ideas from our team of experts, customers and partners. After spending time with us during this summit, participants will have the tools and skills required to successfully implement a revenue performance management strategy.”
Keynote speakers and Platinum sponsors at the 2010 Marketo User Summit include:

  •     Forrester - Andre Pino, Principal Analyst
  •     Author - Avinash Kaushik, Web Analytics 2.0 and Web Analytics: An Hour A Day
  •     Jigsaw - Kyle Christensen, Senior Director of Marketing
  •     Pedowitz Group - Debbie Qaqish, Chief Revenue Officer
  •     PR Newswire - Ninan Chacko, CEO
  •     QlikTech - Doug Laird, Vice President of Marketing
  •     Salesforce.com - Todd Forsythe, VP of Global Campaigns

Before the summit, Marketo will also offer Marketo University, an intensive, hands-on opportunity that will cover the details of lead scoring, lead nurturing, life cycle management and marketing reporting.

About Marketo

Marketo, http://www.marketo.com, is the revenue performance management company revolutionizing how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.
Marketo Lead Management helps marketers acquire, nurture and qualify more high quality sales leads with less effort; Marketo Sales Insight helps sales understand, prioritize and interact with the hottest leads and opportunities to close business faster; and Marketo Revenue Cycle Analytics enables marketers to measure, understand, optimize, and predict their revenue cycle. Marketo won the 2010 CODiE award for ‘Best Marketing Solution’ and was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the Force.com AppExchange. As of August 2010, more than 650 enterprise and mid-market clients globally have adopted Marketo solutions.

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Michelle Schofield
Marketo
650.393.0530
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