MarkeTouch Media Partners with fred’s Pharmacy to Debut a Mobile App with Digital Coupons

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MarkeTouch Media and fred’s Pharmacy unveil digital coupon mobile app functionality.

MarkeTouch Media has partnered with fred’s Pharmacy to redesign and update their mobile app offering. The new app provides a modern design with a more streamlined user experience and is designed to improve patient adherence and the overall shopping experience.

The fred’s Pharmacy mobile app includes hundreds of digital coupons that can be clipped to a customer’s account and redeemed at checkout by simply entering their phone number. Additionally, the app has pharmacy features including the ability for patients to refill, transfer, and view prescription history. The mobile app pairs the pharmacy features with functionality to make shopping more convenient for users. “Our new mobile app provides the kind of value-rich shopper-friendly program that our customers have come to expect from fred’s,” stated Mary Lou Gardner, fred’s Executive Vice President, Chief Merchandising & Marketing Officer.

“fred’s has been an outstanding partner,” says Lyle Green, Vice President of Sales at MarkeTouch Media. “The addition of digital coupons and other features is MarkeTouch’s first venture into providing mobile functionality for the ‘front-of-store’ and another solution that MarkeTouch has successfully beta tested with fred’s.” The mobile app debuted in late August of this year and is available free of charge in iTunes and the Google Play store for iOS and Android devices by searching “fred’s Pharmacy.”

About MarkeTouch Media, LLC.
MarkeTouch Media sends and receives 200 million communications annually on behalf of almost 15,000 pharmacy locations across North America. MarkeTouch Media is the only vendor in the pharmacy marketplace offering clients a single source for comprehensive, personalized patient communications including: Outbound Notifications; Central IVR; Pharmacist Connect; Mobile & Web Solutions. MarkeTouch leverages its technology to implement turnkey HOSTED solutions such as Optimum MedSync, Health & Wellness Scheduler; Clinical Solutions and Hospital Discharge Management. MarkeTouch services have assisted its clients increase revenue, operational efficiency and patient adherence since 2003. http://www.marketouchmedia.com | http://www.rxtouch.com

About fred’s, Inc.
Tracing its history back to an original store in Coldwater, Mississippi, opened in 1947, today Fred’s Inc. is headquartered in Memphis, Tennessee, and operates 601 general merchandise and pharmacy stores, including 14 franchised locations, and three specialty pharmacy-only locations. With a unique store format and strategy that combines the best elements of a value-focused retailer with a healthcare-focused drug store, Fred’s stores offer more than 12,000 frequently purchased items that address the everyday needs of its customers and patients. This includes nationally recognized brands, proprietary Fred’s label products, and a full range of value-priced selections. The Company has two distribution centers, one in Memphis, Tennessee, and Dublin, Georgia.

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Matt Casserly
@MarkeTouchMedia
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