Marketo Uses Marketsync to Enrich It’s Multichannel Marketing Communications

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Marketing Automation Vendor Strengthens its Sales Prospecting Process with Marketsync’s Integrated Communication Solution

By using Marketsync, we are able to reach C-suite decision makers early in the sales process with an intelligent blend of email, direct mail and voice communications

Marketsync, Inc., the only provider of an integrated correspondence solution for Salesforce CRM, announced that it has added Marketo, a leading Marketing Automation Revenue Performance Management solution provider, to its growing list of customers. Seeking a means to rapidly connect with decision makers early in the sales process, Marketo selected Marketsync to integrate online and direct marketing improve their sales prospecting effectiveness.

"At Marketo, we are transforming how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Our solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty” says Jon Miller, VP Marketing at Marketo. "By using Marketsync, we are able to reach C-suite decision makers early in the sales process with an intelligent blend of email, direct mail and voice communications. Because Marketsync is fully integrated with Salesforce CRM, our sales team now quickly selects and sends approved sales communications to our prospects and workflow-driven follow-up activities are automatically triggered within Marketo to insure all leads are followed up."

"We are pleased that Marketo, one of the fastest growing Marketing Automation vendors, has selected Marketsync to strengthen their sales and marketing process," said Doug Ebstyne, Marketsync CEO. "Their decision to use Marketsync highlights the importance of leveraging multi-channel interactive communication programs. Our ability to integrate marketing and sales processes, enabling sales to easily deliver high impact direct mail communications along with related email and phone messaging led to their decision to use Marketsync."

Marketsync enables Marketo to automate the generation, delivery and tracking of one-to-one correspondence for its sales professionals. Marketsync accelerates sales velocity while ensuring professional, accurate, and consistent communications. With Marketsync, Marketo’s salespeople deliver personalized letters, collateral, promotional products and other materials to their prospects and customers – from anywhere, on-demand, with as little as two keystrokes – while reducing the time spent on these tasks by 80% or more.

About Marketsync
Marketsync is the only cloud-computing company that makes it easy for Salesforce CRM users to send personalized communications with just a few clicks and include any combination of emails, letters, packages, collateral, or print-on-demand materials. Companies use Marketsync to completely transform sales prospecting by reaching decision makers early in the sales cycle with accurate, high-impact messages. Users can add integrated marketing communications with multi-channel correspondence to any sales, service or marketing program—making it richer and more effective. Force.com developers can easily add Marketsync to any Force.com application for a more robust solution. Customers like ExactTarget, Kadient, Bank of Oklahoma, Egencia, Sirva, and others transform their sales prospecting and correspondence to cut through the clutter and reach decision makers quickly. For more information, visit http://www.marketsync.com or call 425-814-3900.

About Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for ”Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the Force.com AppExchange. As of January 2011, more than 850 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com, or subscribe to Marketo’s award-winning blogs at http://blog.marketo.com/.

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Douglass Ebstyne
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