One in Ten Market Researchers Posses their Professional Certification finds MarketResearchCareers

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Today 10% of market research professionals are certified with only 1% actively in the process of obtaining their professional certification.



Obtaining one's professional certification demonstrates mastery of market research methods and techniques while creating career opportunities.

Despite professional certification programs existing for nearly seven years, the fourth annual Market Research Supplier Survey commissioned by MarketResearchCareers reveals that only 10% of all market researchers in the United States have obtained their professional certification. Below are the aggregate responses from 550 market research professionals - including those working for market research suppliers and corporate research departments:

Disposition: Percentage of MR Professionals

  • Currently Certified: 10%
  • Obtaining Certification: 1%
  • Plan to Get Certified: 10%
  • Not Sure: 79%

"As an industry, we hope the number of market researchers who seek and obtain their professional certification accelerates in the coming years," said Mike Carroll, Director of Sales and Marketing for MarketResearchCareers. "From a career development perspective, obtaining one's professional certification demonstrates mastery of market research methods and techniques while creating opportunities to work on uniquely challenging projects, obtain greater levels of responsibility, and even acquire greater compensation," said Carroll.

The survey reveals market researchers who have already obtained their professional certification tend to:

  • Work for market research suppliers
  • Have more than 15 years of experience within the market research industry, or
  • Work for companies with 500 or fewer employees.

Those planning to obtain their certification tend to:

  • Work in corporate research departments, or
  • Have worked within the industry for five or fewer years.

"Interestingly, obtaining one's professional certification not only helps the career trajectory of the individual researcher, it also enhances the overall reputation of their employer among both internal and external customers," said Carroll. "Companies of all sizes including suppliers and corporate research organizations should encourage their researchers to obtain their professional certification," said Carroll.

The survey was conducted between July 30 and August 16, 2012 using an online survey among research professionals. The report is based upon 550 completions from market research professionals (both suppliers and buyers) across all industries. The survey completion rate was 74.3% producing an aggregate data tolerance of +/- 4.2% at the 95% Confidence Level.

For more information about the complete 47 page industry report, please visit:

About MarketResearchCareers
MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry.

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of more than 40,000 market researchers, MarketResearchCareers provides real-time staffing solutions. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill available market research jobs.

Visit MarketResearchCareers on the web at or call MarketResearchCareers at 1-800-872-5401.

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Mike Carroll
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