CORRECTING and REPLACING MarketSight Launches Most Accessible, Easy-to-Use Data Analysis Solutions for Market Research : SaaS-Based Platform is First to Enable Quick Analysis, Graphical Display and Greater Collaboration among Market Researchers and Business Analysts

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Second graph of release dated September 8, 2008, should read: " the American Marketing Association (AMA) Marketing Research Conference in Boston Sept. 14-17, 2008" (sted " the American Marketing Association (AMA) Marketing Research Conference in Boston Nov. 14-17, 2008").

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Using MarketSight, we have realized significant time savings.

The corrected release reads:


SaaS-Based Platform is First to Enable Quick Analysis, Graphical Display and Greater Collaboration among Market Researchers and Business Analysts

MarketSight LLC, a leader in Software-as-a-Service (SaaS)-based market research analysis solutions, today launched a comprehensive line of data analysis tools. These new solutions for the first time enable quick and easy analysis and graphical display of complex survey data, and greater collaboration between market researchers and business users. These capabilities allow them to gain and share key insights enterprise wide and increase the value of their market research projects.

The new solutions will be shown for the first time in MarketSight's Booth #406 at the American Marketing Association (AMA) Marketing Research Conference in Boston Sept. 14-17, 2008.

The company's new SaaS-based tools include MarketSight Enterprise Edition, which features a portal for sharing research information and MarketSight Academic Edition for members of the academic community. The company also has added key new features to its popular flagship product, MarketSight Professional Edition. The new product line meets the business demands of a variety of market researchers – from entry-level students to advanced professionals – and significantly raises the bar on how companies can leverage survey data and use insights gained to become more customer-centric organizations.

"The growing use of market research data to help companies understand and respond to customer needs has created a huge demand for easy-to-use data analysis solutions," said Michael J. DeNitto, president and CEO of MarketSight LLC. "Market research firms, as well as in-house market researchers, are looking for ways to effectively collaborate and quickly and easily share their data throughout an organization to maximize value of their research. Our feature-rich suite of solutions and expanded capabilities, including a new market research portal for enterprise users, truly brings the benefits of our web-based applications to a broader base of researchers and business users."

"With the help of MarketSight we have been able to drastically cut our data processing costs," said Bob Bauer, principal of MaPS, a strategic market research and consulting firm serving Fortune 500 clients. "The solution has put more control into the hands of our research staff, allowing them to quickly run their own analyses instead of waiting for someone from a data processing company to get back to them. Further, MarketSight automatically applies the correct statistical tests based on the data so we don't need dedicated staff to run analyses. We're looking forward to the new version with enhanced security and navigation and the ability to store related files with the data. The new MarketSight portal will become a one-stop shop, allowing our clients to access all materials related to their projects."

"MarketSight has helped us to save time in our market analysis projects, since it enables us to create and very quickly run tables to identify significant differences in various sub-groups, as well as to do statistical testing across multiple dimensions," said Michael Scibilia, manager, marketing research, Cox Communications. "Using MarketSight, we have realized significant time savings."

MarketSight's flagship market research analysis application is used by thousands of analysts at corporations and market research firms throughout the world. The SaaS-based solution allows for rapid deployment and requires minimal IT resources from the user. It streamlines research and quantitative analysis and enables organizations to realize more value from their research. The ability to quickly and easily present survey results in highly graphical charts that can be exported to PowerPoint, Excel and image file formats sets MarketSight apart in a competitive industry.

MarketSight now offers a full range of solutions that meet the needs of market researchers and business users of all levels of expertise:

· MarketSight Enterprise Edition: The ideal platform for large research and business groups and enterprises that require a customized look and feel to the application. The new edition introduces a market research portal that allows users to store and organize their entire repository of research-related materials on the MarketSight platform. It also allows them to integrate MarketSight with other survey data systems within the enterprise using Application Programming Interfaces (APIs). In addition, Read-Only subscriptions are available that enable more people in the organization – including internal and external clients – to access MarketSight to view or download market research data, cross-tabs, banners, charts and reports.

· MarketSight Professional Edition: The solution for individual researchers or teams working together on analysis projects who need to collaborate and leverage MarketSight's web-based platform. All core MarketSight features are included in this version.

· MarketSight Academic Edition: An affordable, entry-level version of the application that gives students and professors an introduction to MarketSight's intuitive and powerful research data analysis capabilities.

Pricing and Availability

All editions of MarketSight are available immediately. Annual pricing for the Enterprise Edition is $1495 per user; $995 per user for the Professional Edition; and $95 per user for the Academic Edition.

About MarketSight

MarketSight, based in Cambridge, Mass., develops and markets the industry's easiest-to-use SaaS-based data analysis solutions for market researchers and business users in a variety of industries. By streamlining the research analysis process, MarketSight's solutions enable organizations to realize more value from their research, and for the first time, make it accessible to a broad group of business users. MarketSight changes the way researchers analyze and present survey data, allowing them to easily create charts and other graphics and share the data in an intuitive online environment.

With thousands of users at more than 150 customer sites, such as Boston Scientific, IBM Global Business Services, AT&T, Bose, Nielsen Company, Prudential Financial, Harvard Pilgrim Healthcare and Dick's Sporting Goods, MarketSight stands apart in the industry by offering rich analysis and reporting, combined with global shared access to data and highly graphical reports, online in a hosted web-based environment. For more information, please visit

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