Mark Hoffman is one of the icons of the software industry--and he's the right person to take Enquisite to the next level of market penetration
San Francisco, CA (PRWEB) June 17, 2008
Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, today announced that Mark Hoffman has joined the company as Chairman and Chief Executive Officer. Additionally, the company has named Dan Robbins its Vice President of Marketing, and Sylvie Moreau its Vice President of Sales. The executive team will be based in Enquisite's new headquarters at 649 Mission Street in San Francisco, CA.
Mark Hoffman brings more than 25 years of software industry experience to his position as CEO at Enquisite, Inc. Prior to joining Enquisite, Hoffman served as CEO of Everdream, the leading SaaS (Software as a Service) desktop management software company acquired by Dell in December, 2007.
Hoffman also previously held the role of CEO and Chairman of Commerce One, a company widely credited with setting the software standards for the e-commerce industry. Before his work at Commerce One, Hoffman was already considered a pioneer in the e-commerce industry; he co-founded database technology company Sybase in 1984, guiding the business from start-up to the sixth largest independent software maker in the world when he departed in 1996.
"Mark Hoffman is one of the icons of the software industry--and he's the right person to take Enquisite to the next level of market penetration," says Richard Zwicky, founder and President of Enquisite, Inc. "His stellar track record in growing businesses makes him the perfect fit for Enquisite as we embark on our next growth phase."
Also joining Hoffman are web analytics and search marketing industry veterans Dan Robbins and Sylvie Moreau. Robbins was most recently Director of Marketing for ClickTracks Analytics, where he was responsible for all marketing, demand generation, and branding efforts. Robbins started in online marketing 14 years ago while serving as a publishing technologist and online product manager for educational textbook publisher Addison Wesley. Since then, he has been in key roles in media, B2B and B2C companies such as ZDNet which CNET Networks acquired, and VoIP provider Dialpad Communications, now a Yahoo! service.
Moreau is a seasoned sales and business development professional with 15 years of experience in the hardware and software industries. As the Director of International Sales at TGV Software, Moreau was instrumental in the company's successful IPO and later, its acquisition by Cisco Systems. At VPNet Technologies, Moreau started and led the international sales group which eventually positioned VPNet as a major global player and contributed to its successful acquisition by Avaya. Moreaualso managed Global Partnerships for Cisco Systems and RealNetworks. Her most recent role was as VP of Sales and Business Development for ClickTracks Analytics.
"Mark, Dan and Sylvie bring such a variety of strengths and talents to the Enquisite team," said Zwicky. "With Mark's experience at the helm of some of the industry's most successful and respected companies, combined with Dan and Sylvie's intimate knowledge of the nuances of the search marketing space, Enquisite is uniquely positioned to dominate the search analytics sector."
About Enquisite Inc.:
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click search listings.
Enquisite Pro is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by search engine optimization and pay-per-click (PPC) marketing specialists, Enquisite Pro delivers a wide array of search referral data with metrics ranging from a 'big picture' overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA and Victoria, British Columbia.