Marko Asmer Website to be Enhanced after BMW Sauber F1 Team Announcement

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Modera prepares to add more enhancements to Marko Asmer website after his official BMW Sauber F1 Team test driver selection.

Modera (http://www.modera.net ), the content management system (CMS) and software specialists are to make enhancements to racing car driver Marko Asmer's website (http://www.markoasmer.com ) after his signing to the BMW Sauber F1 Team.

The website re-vamp comes after the announcement by the BMW Sauber F1 Team (http://www.bmw-sauber-f1.com and http://www.press.bmw-motorsport.com) that they have taken on Asmer as an official test driver for their Formula One programme. Asmer becomes part of a BMW Sauber F1 Team driver quartet that includes German Nick Heidfeld, Polish Robert Kubica and Austrian Christian Klien.

Marko Asmer comments, "I have been interested in motor racing since I was a young boy and Formula One has been the ultimate dream for me. I am really proud to be joining one of the top three teams by signing as BMW Sauber F1 Team's test driver and I hope to use the opportunity to show what I am capable of for the future. I couldn't have got this far without a lot of support in my career and I want to keep everyone that has supported me up-to-date with how I am doing through my website - as it happens."

Siim Vips, CEO at Modera, the CMS specialists that built and maintain the website comments, "Marko's site launched in October 2007 has thus far assisted him by giving him an online presence however now that his career is in the fast lane, it's important both to Marko personally and the Marko Asmer brand that his performance is well tracked for his fans and that he is able to interact with them personally, which he will be able to do for example with the Marko Blog.

The new upgrades to markoasmer.com will mostly be in the back-end and will allow Marko and his team to continually keep his audience involved and updated on his progress and journey in the Formula One world.

Since the F1 announcement markoasmer.com has experienced a 52 percent rise in traffic and we anticipate this to grow in conjunction with Marko's career. As a result of this we are making improvements to bring interesting content more easily to keep his supporters updated in a (literally) rapidly moving sport."

"The site will have enhancements to bring content quicker as Marko continues to perform well in Formula One trials and races. The back-end adjustments are simple to add with Modera's Webmaster CMS product that uses rich internet application (RIA) technology for intuitive user experience. This will have a huge impact on the front-end with continual updates of fresh content including input from Marko himself. Exciting new updates include facilities for a fan forum, blog and videos which can be managed by Marko and his management team," concludes Vips.

Modera specialise in creating simple to use content managed sites for well-known brands and celebrities including Estonian established singer / songwriter pop star Hannah, racing driver and Formula One test driver Marko Asmer, funk jazz band Jamiroquai and vehicle manufacturer and car dealer network Nissan.

Notes to editors

The media spokespeople for Modera are Siim Vips, CEO and Priit Vaikmaa, marketing manager.

For more information about the BMW Sauber F1 Team visit http://www.bmw-sauber-f1.com/en/.

Click on Media Alerts to register http://www.elementalcomms.co.uk/register/ to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs are available of the Modera team.

About Modera
Modera is a software company specialising in content management software development. Modera operates in over 20 countries including the UK, Spain, Hong Kong and the USA, with headquarters in Estonia. Backed by 24-hour support and a vast partner network, Modera takes the hassle out of content management with its cost-effective webmaster, intranet, and extranet product line. Whether taken separately or together as a complete interconnected product, these tools are fast and secure, and their modular design makes them highly flexible.

About Marko Asmer
Courtesy of BMW Sauber F1Team and Marko Asmer

23-year-old Estonian Marko Asmer burst onto international racing radars in 1999 when aged 15 he won the Nordic, Finnish, Baltic and Estonian karting championships in one season. By 2001 he was dominating the Karting World Championship and was nominated the most talented young kart driver in the world.

He moved up to Formula Ford with JLR in 2003, earning five victories and 2nd in the Formula Ford Festival at Brands Hatch. He took part in several test days with the then BMW WilliamsF1 Team.

2004 saw Marko enter the British F3 Championship where he attracted attention with a string of top six finishes and two fastest laps, despite the power limitations of his engine. In 2005 despite engine limitations plaguing him once again, he earned six British F3 podiums and pole positions at Donington and Nürburgring.

Out of money to race in Europe, Marko went to Japan in 2006 to take a paid drive competing in the All Japan F3 series for ThreeBond after winning a seven driver shoot-out test. It was a year of personal and professional challenge but he came through and impressed, winning the last race of the season.

Asmer re-signed for ThreeBond in 2007 and was subsequently offered a drive with Hi-Tech in British F3. He honoured his Japanese commitment although his car in the British series was much more competitive. He spent 2007 commuting between the UK and Japan, and won the championship with three rounds still to go.

Marko's talent was recognised by BMW Motorsport Director Mario Theissen who offered the Estonian a number of tests in the winter of 2007/8 following which he was offered a permanent test driver role. Marko is currently evaluating offers to race in various world and European series to run parallel to his F1 test programme.

Biography
Marko Asmer
Date/place of birth: 30th July 1984/Tallinn (Estonia)
Nationality: Estonian
Residence: Tallinn
Website: http://www.markoasmer.com
Marital status: Single
Height: 1.72 m
Weight: 65 kg
Hobbies: Snowmobiling, jet skiing, mountain biking
Favourite food: Pasta
Favourite drink: Water
Favourite circuit: Macau
First car race: March 2003, Formula Ford, Donington
First win: March 2003, Formula Ford, Donington

Career highlights
1995 Started kart racing
1999 Winner Estonian, Baltic, Finnish and Scandinavian Kart Championship
2001 Winner World Kart Championship in Mariembourg (Belgium), Formula Super A
2002 Winner Constructors. Cup with Tony Kart, Formula Super A
2003 British Formula Ford, five wins;
2nd place Formula Ford Festival at Brands Hatch; Formula One test (BMW WilliamsF1 Team)
2004 British Formula 3 Championship
2005 British Formula 3 Championship, six podium places
2006 7th place All Japan F3 Series, one win; pole position F3 World Final in Macau.
2007 Winner British Formula 3 Championship, 11 wins, two further podium places
2008 F1 test driver for BMW Sauber F1 team

Contact

Marko Asmer management

Helen Temple Rist
Mobile: (+47) 47 47 41 91 61

Huysman Nystuen Partners AS
Client & Event Management
Gladengveien 3b, 0661 Oslo, Norway
Phone: (+47) 22 08 00 60/66, Fax: (+47) 22 57 14 29

BMW Sauber F1 Team media contacts

Jörg Kottmeier
Telephone: +49 170 5666112

Hanspeter Brack
Telephone: +41 79 7701819

Heike Hientzsch
Telephone: +49 172 6209904

Benjamin Titz
Telephone: +49 179 7438088

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Account Director
Mobile: +44 (0) 776 665 1244

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

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Sim Vips
Modera
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Tim Gibbon
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