Social Media Demands Clear Identity, Positioning & Strategy

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San Francisco firm well-known for its corporate identity and branding strategies to add social media to the mix.

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Social media is creating new opportunities for companies and brands to engage customers, but unless these initiatives are supported by clear positioning strategies, companies risk creating a tower of Babel.

Marshall Strategy, international corporate identity and branding consultants known for its identity and branding work for GE, Boeing, Apple and Yahoo!, has stressed the need for clear strategic positioning, corporate identities and brand strategies to harness the power of social media.

Philip Durbrow, CEO, Marshall Strategy says, "Social media is creating new opportunities for companies and brands to engage customers, but unless these initiatives are supported by clear positioning strategies, companies risk creating a tower of Babel. Without clear corporate and brand strategies, companies risk diffracting their message and weakening their corporate or brand image with every blog, tweet or posting".

"A clear positioning and identity strategy will enable all of a company's spokespeople to address any issues that arise through social media in an appropriate voice and with coherent messaging. A clear positioning and identity strategy with compelling naming, graphic design and brand architecture will ensure that social media continuously reinforces strategic positioning and enhances brand perceptions and corporate image", says Durbrow.

About Marshall Strategy
Marshall Strategy is a team of highly experienced identity professionals focused on the positioning, strategy, naming, design and architecture of corporate and brand identities.

The firm's clients range from the largest multinational corporations to the newest start-ups and include governments and non-profits.

The firm is differentiated by the total involvement of its top management from the beginning to the end of each assignment accepted, by the range of its branding knowledge, by its ability to develop organizational consensus and by the success of its clients.

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Philip Durbrow
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