Martopia® Launches M&A Communications Division – Venturis™

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Delivers Best Practices Methodologies and Toolkit for Complex Communications Required During M&A

We have formed Venturis and developed the VComm Program to provide a time-saving solution that enables rapid execution and keeps very complex communications highly organized during the fast-paced announcement, and transition intersection periods.

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Martopia, an award-winning branding, marketing, public relations and interactive agency that specializes in helping companies achieve their business goals, today announced it has launched a new Division called Venturis, which specializes in strategic mergers and acquisitions (M&A) communications and offers a comprehensive best practices methodology and toolkit called VComm™.

During M&A, one of the most vital elements to success is how the transaction will be positioned and communicated to employees, customers, shareholders, the media and other stakeholders. Failure to communicate properly can lead to lost customers, employee morale issues or exodus, reduced productivity and damaging miscommunications. Plus, to fully leverage the collective brand assets of both organizations, it is important to have a strong Brand Integration Strategy.

Venturis has developed a comprehensive M&A communications methodology and toolkit, called VComm, to help its clients quickly execute multi-level communications using proven, best practices methodologies and a robust library of M&A communication tools. The VComm Program provides a clear roadmap for M&A communications to deliver the right messages at the right time through all phases of the M&A lifecycle.

Based on more than two decades of working with a broad range of investors and companies during M&A activity, VComm provides a straightforward, systematized approach to M&A communications that reduces the time required from busy investors and executives – and streamlines the communications process like clockwork.

“We recognize investors and executives are often consumed by conducting due diligence and managing the deal. Very little time is available to plan and manage the complex communications required to optimize the success of the merger/acquisition once it occurs. We have formed Venturis and developed the VComm Program to provide a time-saving solution that enables rapid execution and keeps very complex communications highly organized during the fast-paced announcement, and transition intersection periods,” reports Tami Hernandez, President of Martopia and Venturis.

Because the Venturis VComm Program is systematized with pre-established methodologies and a robust toolkit, it ensures a comprehensive and strategic communications program that covers all the stakeholders, including employees, customers, shareholders, partners, the media and others. The program consists of four phases of M&A Communications, including Pre-Close (Due Diligence), Day One Announcement and First 100 Days Transition and Integration. It also includes a Brand Integration Strategy module.

The Venturis VComm Program is fully customizable and scalable based on the needs of each transaction and the desired involvement of the Venturis team. It is available to both companies involved in M&A activities and venture capital firms looking to accelerate the achievement of the financial and strategic goals of their transactions.

“We spent almost two years developing the extensive methodologies and toolkit for strategic M&A communications to ensure every element of the program is meticulously planned and based on best practices. Unlike traditional marketing and public relations agencies that must start from scratch during an M&A engagement, Venturis offers a structured, organized approach that enables highly strategic communications to be executed quickly with the utmost precision to all the key stakeholder groups,” concludes Hernandez.

For more information about Venturis and the VComm Program for strategic M&A communications, visit http://www.VenturisInc.com.

About Venturis™
Venturis is a full-service strategic communications organization that specializes in helping companies execute multi-level communications during M&A transactions. Based on more than two decades of working with a broad range of investors and companies during M&A activity, Venturis has developed a proven M&A communications methodology and toolkit called VComm to provide a straightforward, systematized approach to M&A communications that saves time and optimizes results. For more information about Venturis visit http://www.VenturisInc.com

About Martopia®
Martopia is an award-winning branding, marketing, public relations and interactive firm that helps companies achieve brand distinction through highly strategic, integrated communications programs. Martopia develops groundbreaking strategies to empower its clients to compete strong and clearly stand out from the competition. With offices in Chicago, Ann Arbor and New York, Martopia works with a broad range of clients nationwide from emerging companies to Fortune 500 corporations. For more information call 866.587.9944 or visit the company’s Website at http://www.martopia.com.

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Laura Limp
Martopia
630-587-9944
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