Mashable Announces New Publisher Platform

Mashable announces that it will bring editorially-curated content from media partners to Mashable. Launch partners include AppAdvice, Causecast, ClickZ, GeekSugar, International Journalists' Network, paidContent, Pocketnow, PSFK and UX Magazine

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“As our community grows and digital continues to transform society in new ways, we want to offer more content that dives deeper into the topics that matter to our readers”

New York, NY (PRWEB) November 04, 2011

Mashable, a leading source for digital news and culture, announced today the Mashable Publisher Platform, an editorially-curated syndication experience bringing the best content from select publishers directly to Mashable’s community. Launch partners include AppAdvice, Causecast, ClickZ, GeekSugar, International Journalists' Network, paidContent, Pocketnow, PSFK and UX Magazine. Mashable editors will select content from the partner publishers to appear on Mashable.com and Mashable apps on a regular basis.

“As our community grows and digital continues to transform society in new ways, we want to offer more content that dives deeper into the topics that matter to our readers,” said Adam Ostrow, executive editor and senior vice president of content, Mashable. “To achieve this we are bringing content from a select group of media partners who have expertise in specific topic areas directly to our community on Mashable.com, across our social channels and on our apps.”

The Mashable Publisher Platform stands apart from other content syndication offerings because of its integrated social sharing, its ability to directly grow each publisher’s social media following and Mashable’s influential community.

"Publishers understand that readers are increasingly spending most of their online time on social networks, and turning to their friends and colleagues for content recommendations,” Ostrow added. “Our new Publisher Platform, along with our uniquely social community, offers our partners the opportunity to grow their traffic while creating engagement and awareness across social networks.”

Key Features of the Mashable Publisher Platform include:

  •     Social Subscription: Prominent display and promotion of publisher’s Facebook and Twitter presences alongside its articles on Mashable.com, allowing readers to directly subscribe to the brand’s social feeds.
  •     Integration into Mashable Follow: Each participating publisher's brand and content will be integrated into Mashable Follow- Mashable’s proprietary social layer- allowing more than 500,000 Mashable Follow users to subscribe directly to the Publisher's content on Mashable; to view all of its content on Mashable in one place; and directly follow each publisher’s content on Mashable.
  •     M-Share: Mashable’s one-click M-Share button on articles will increase sharing of publisher content across social networks.
  •     Email Newsletters: Promotion of publishers’ content in Mashable’s email newsletters.
Starting Nov. 10, Mashable readers will see select content from launch partners AppAdvice, Causecast, ClickZ, GeekSugar, International Journalists' Network, paidContent, Pocketnow, PSFK and UX Magazine.

Since launching in 2005, Mashable has grown to be one of the most influential online news sites, winning three Webby Awards, growing staff and becoming the largest independent news site reporting on digital culture and technology.

About Mashable Follow:
Mashable Follow is Mashable’s social layer built into the site that allows readers to personalize their news experience by following select topics that interest them, seeing what their friends are recommending and sharing to their social networks, as well as earning badges that rank activity and influence. Mashable Follow launched publicly in April 2011. Since then more than 500,000 members of the Mashable Community have joined Mashable Follow.

About Mashable:
Mashable is the largest independent news source dedicated to covering digital culture, social media and technology. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million monthly unique visitors and more than 4.5 million social media followers have become one of the most engaged online news communities. Numerous studies and leading publications have declared Mashable the most influential online news outlet and a must-read site. Mashable also syndicates its content to top publications including ABC News, CNN, Metro, USA Today and Yahoo News, amplifying its reach to many millions of additional readers each month.

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