MashON Chosen to Provide eCommerce Store and Product Customization Platform For Autumn Games’ Jimmie Johnson’s Anything With An Engine™

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Next Generation eCommerce Tool “Dabble” Provides Increased Opportunities for Fan Engagement and Increased Revenues

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From a business perspective, we can offer customizable branded merchandise while maintaining control of our intellectual property. That’s a huge consideration for us. --Alex Collmer, CEO Autumn Games

MashON, Inc., (http://www.mashon.com) a leading provider of web-based product personalization technology and fulfillment services, has partnered with Autumn Games, a premier publisher of interactive entertainment, to launch its Jimmie Johnson’s Anything With An Engine™ online store. Fans of Jimmie Johnson, the five-time reigning champion of NASCAR’s Sprint Series, will have dozens of customizable products to choose from – including apparel, houseware, and kitchenware items. This unique partnership demonstrates how robust and versatile MashON’s underlying technology is, and its ability to provide an elegant solution that blends with existing platforms.

Autumn Games chose MashON to power Jimmie Johnson’s Anything With An Engine™ online store and integrate Dabble, MashON’s patent-pending HTML5 web-based product customization and fulfillment platform. This partnership marks the first time a gaming brand will utilize MashON’s technology, which powers other branded entertainment eCommerce sites such as Metro-Goldwyn-Mayer Studios and The Jim Henson Company. Jimmie’s fans will experience endless product combinations that are never sold out, pride of creation, and increased purchasing confidence with a single, secure checkout. Autumn Games will benefit with increased revenue and up to 90% reduction in inventory risk.

Autumn Games recognized the importance of giving Jimmie Johnson fans the same opportunity to customize their merchandise as they have in their ability to customize the highly interactive experience within the game itself. Maintaining control of those assets during the product customization process is a key feature of MashON’s Dabble Platform. Players will find the eccentric group of characters introduced in the game also will be available in the store to add to any product they order on-demand.

“With Jimmie Johnson’s Anything With An Engine™ we’ve built a humorous and fun game for Jimmie’s fans, and our new eCommerce platform gives those fans the opportunity to extend the game’s anything-with-an-engine creative mentality to their own gear, but with a personal spin,” said Alex Collmer, CEO, Autumn Games. “From a business perspective, we can offer customizable branded merchandise while maintaining control of our intellectual property. That’s a huge consideration for us.”

“Most games today include a significant degree of personalization and Jimmie Johnson’s Anything With An Engine™ certainly offers gamers the ability to immerse themselves in a graphic rich, heavily customized environment,” said Philippe Benoliel, President & CEO of MashON, Inc. “We’re excited to use Dabble to extend those capabilities to the game’s online store and merchandise, giving consumers the ability to express themselves and create the products they really want; and provide Autumn Games with an opportunity to create a significant revenue stream from game merchandise without the need for them to take any inventory risk.”

Forrester Research reported that U.S. online sales are targeted to reach $279BN by 2015, and more than 35% of U.S. online consumers are already interested in customizing products or in purchasing build-to-order products (Forrester Research: Feb. & Apr. 2011).

About Dabble
Dabble (http://www.justdabble.com) is the first comprehensive product customization and personalization supply chain solution, providing eCommerce stores of all sizes with the ability to generate on-demand customized and personalized product selection, while eliminating inventory risk, and managing the entire purchase cycle through a simple intuitive dashboard. Dabble’s embedded cart adaptor is available immediately for all Magento-built stores, with Yahoo, Shopify, and Demandware coming soon. All products are proudly manufactured in the U.S. Visit Dabble to learn more about embedding in your eCommerce cart. Please join the conversation on Dabble’s Facebook page and Twitter.

About MashON
MashON, Inc.(http://www.mashon.com) is a leading provider of web-based creative, promotional applications and turnkey ecommerce solutions for premium entertainment properties such as MGM Studios, The Jim Henson Company, Penguin Publishing and Blip Toys. Leveraging its patented product customization and on-demand manufacturing platform, MashON redefined online shopping for branded merchandise by combining traditional licensed products with user created merchandise under a single cohesive, branded and entertaining web store, providing a deeply immersive and consolidated shopping experience. Several case studies are available for review on MashON.com. Please visit http://www.mashon.com for more information and to find which solution is best suited to your needs.

About Jimmie Johnson's Anything With An Engine
Jimmie Johnson's Anything With An Engine, which releases Nov. 1 on all 3 Major Console Platforms, will allow players to race in vehicles created from the most unlikely of everyday objects - from dumpsters to lawnmowers - fulfilling Jimmie's "Anything with an engine!" motto. Lead-footed drivers will engage in elimination-style circuits across progressively challenging tracks, complete with pyrotechnics-laden theatrical sets strewn with wicked hazards, traps and jumps. For more information visit http://www.JimmieJohnsonRacingGame.com

About Autumn Games
Autumn Games (http://www.autumngames.com) is a premier digital publisher of interactive entertainment focused on partnering with leading creative talent to deliver blockbuster video games and related media through long-term partnerships with a number of the most respected game studios in the industry. Autumn Games’ mission is to support these creative teams in their efforts to make cutting-edge, culturally impactful entertainment for the exploding array of connected digital devices. For more information, please visit http://www.autumngames.com.

Media Contact for MashON:
Karyn Cooks
@karyncooks
press(at)mashon(dot)com
(213) 399-3544

Media Contact for Autumn Games /
Jimmie Johnson’s Anything With An Engine™:
Racheal Caswell / Danny Beardsworth
Wonacott Communications
(310) 477-2871 ex. 662 / 664
rcaswell(at)wonacottpr(dot)com / dbeardsworth(at)wonacottpr(dot)com

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