It was simply fantastic and 2000 of our guests had the time of their lives at this special event
London, UK (PRWEB) July 31, 2009
Mass Movement notched up another amazing success this week….this time for global fashion brand Esprit.
Mass Movement were responsible for producing their stunning, sexy and innovative fashion show in Germany on Sunday 27th July at the Esprit HQ in Ratingen for their Summer 'Home Sweet Home' Party which coincided with the CPD Fashion Fair.
Mass Movement provided 28 stunning dancers to perform the fashion show alongside the winners of Britain's Got Talent dance troupe 'Diversity' who performed for the first time in Europe following their win. The show was a massive triumph with the 2000 strong audience loving every moment. German Supermodels Toni and Niklas Garrn completed the cast. Esprit went on to say the following "It was simply fantastic and 2000 of our guests had the time of their lives at this special event"
The staging concept was totally dynamic with the set flying in from the roof of the building, futuristic style lighting and lots of special effects were used to maximum effect. Christian Storm's brilliant choreography was fresh and full of energy, striking just the right combination of fashion and dance. The show was styled by acclaimed London stylist Robert Morrison showing the Esprit brand to be fun, young and sexy and the show was produced by Nadia Raibin, Director of Mass Movement, who is renowned for breathing fresh life into many fashion brands on the catwalk.
This was the first time Mass Movement had lent their specialist production skills to Esprit but we're betting it won't be the last judging by the incredible press reaction received.
Here is what they went on to say…
Home Sweet Home" - the 2009 Esprit summer party
As always, the party was the highlight that marks the start of the CPD fashion trade fair in Düsseldorf, Germany. Around 2,000 guests were able to experience the Esprit lifestyle from a completely new perspective. As in previous years, numerous well-known faces could be spotted among the guests. Top model Janine Henkes, celebrities Jana Ina and Giovanni Zarrella were excited about the stylish design of the Esprit Headquarters, the relaxed summery atmosphere and the spectacular fashion show.
At about 10.30 p.m., the catwalk was lowered down from the ceiling into the spacious Esprit mall. A surprising prelude to an extravagant show with dynamic choreography, futuristic lighting and sound effects, and a high-quality cast, including:
The coolest siblings on the international fashion scene at the moment, top model Toni Garrn and her brother Niklas Garrn, who strutted the runway for Esprit for the first time!
As well as the street dance crew 'Diversity', winner of the highly successful UK TV show 'Britain's Got Talent', who performed live during the 30-minute show. Justifiably celebrated as the current sensation of the dance scene, the ten guys from England transformed the Esprit spirit into movement. Creative, energetic, fresh - the lively combination of fashion show and dance performance captivated the audience.
Heinz Krogner, Esprit Chairman and Group CEO, and Ronald van der Vis, Executive Director, also enjoyed the summer's evening and were happy about the sensational show and the great party mood. 'It is fantastic for us to see how such talented young people create their own dynamic connection to the Esprit range and in doing so embody the spirit of the brand', said Krogner.
Michelin-starred TV chef Mario Kotaska created a house party menu, including special grilled dishes, freshly caught seafood and Japanese live cooking.
As the night went on, the underground car park, which had been transformed into a dance floor, welcomed dance enthusiasts with its urban club atmosphere. Prizewinning comedian Peter Nottmeier, actors Frank te Neues, Andreas Jancke, TV host Ingo Nommsen and numerous Esprit business partners danced the night away to DJ Andre Schild's set right up until the early hours of the morning.
For a taste of what the 2000+ guests, VIP's and press across Europe experienced on the night, please find the following links below:
Mass Movement are devoted to supplying the highest calibre of professional dancers, choreographers and show producers to the entertainment industry - working in the UK, Europe and the USA. They have already 'moved' the likes of Adidas, Emi Records, Sonybmg, Polydor, Fascination, Jamelia, V Festival, Next, Clothes Show Live, Tesco, Kindred Spirits, Girl's Can't Catch, Rhys Morgan, Nokia, Pure, Adidas, Beverly Knight, Tinchy Strider, T-Mobile, Orange, Bikini Films, Stylorouge, Rte, Leona Daly, Esprit, Urban Music Awards, Marks & Spencers, Nokia Green Room, G4, Wideboys, Partizan - and are waiting to 'move' you for your next event.
For further information, all enquiries and to get your copy of their latest 'reel' … please visit http://www.massmovement.uk.com or contact Nadia Raibin or Carlene Jordan at Mass Movement on + 44 (0) 207 289 9199.