Global Market for Master Control Switchers to Reach $118.9 Million by 2017, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Master Control Switchers. Global market for master control switchers is forecast to reach $118.9 million by the year 2017, driven by increased demand from broadcasting industry and the need for high definition transmission signals. Government regulations mandating the switchover from analog to digital broadcast signals world over by year 2012 will provide a tremendous boost to broadcast switchers offering advanced digital technology. In the future, Asia-Pacific is slated to emerge as a formidable power in the master control switchers market as China and India seek ways of enhancing capabilities in HD transmission and digital technologies.

Master Control Switchers: A Global Strategic Business Report

Master control switchers are an indispensable part of video and television broadcast which combines programming feeds from disparate sources such as video and audio. Emergence of broadcasting industry worldwide necessitated reduction in operational costs in tandem with technological enhancements, leading to exploration of more efficient methods of operation. Master control switchers and broadcast industry are considered to be technically cross-linked, as majority of demand for the switchers originates from broadcasters, while master control switchers make broadcasting process uncomplicated and efficient.

Regulations mandating migration from analog to digital broadcast signals by year 2012 world over are expected to increase the demand for broadcast switchers offering solutions for digital technology. In future, broadcasters’ decision to purchase switching products will be primarily guided by factors such as functionality, level of customer support, interoperability, and product pricing. Traditionally, North America and Europe have been considered major markets for master control switchers, spearheading growth and technological advancements due to digitalization in the broadcasting industry. However, over the last few years, the trend has drastically shifted in favor of developing markets such as Asia-Pacific. Robust economic conditions in emerging markets of China, India and South Korea have significantly bolstered prospects of master control switchers in these regions. These burgeoning economies are ramping up capabilities in digital technologies and HD transmission on a large scale, in turn strengthening the overall market.

Prevailing trends of continuous technological development and the emergence of newer revenue-generation models in the broadcasting market are driving industry players towards increased level of corporate activities. The increasing demand for HD-quality content of major live TV events, require broadcasters to deploy master control switchers capable of supporting and transmitting HD and SD video streams. Factors such as increased bandwidth availability and the resultant enhancement in flexibility, higher production speed and the emergence of new video-compression techniques including Moving Pictures Experts Group (MPEG) are expected to propel demand for digital video technology. The need for accessing streaming HD video format and premium-priced content underscored the importance of master control switchers market across the globe. In addition, steadily declining prices of digital media technologies and demand for high quality live television is slated to provide a major impetus to the switchers market.

Demand for master control switchers suffered drastic loss in revenues during the turbulent global recession period of 2008-09. The developed markets of North America and Europe were the worst affected, where budgetary restraints on new investments and low capital expenditures led to fall in sales revenues. Deferred investment plans of broadcasters to shift to digital technologies and HD-quality content transmission amid tight economic conditions led to severely weakened demand for master control switchers. Pricing pressures further added to the chaos, delivering a heavy blow to the growth pace and bringing the market to a near standstill. However, in line with global economic recovery, the market also moved back on the recovery path by 2010, with Europe leading the turnaround process. Gradual resurgence and buoyancy in the broadcasting industry and regulations for mandatory digital switchover are expected to usher in a new growth phase for the market.

The US market continues to hold on to its traditionally strong position as the single largest and most influential market, as stated by the new research report on Master Control Switchers. The region is trailed by Europe and Asia-Pacific as other major markets for master control switchers. Asia-Pacific region holds the key to fast track development and is projected to grow at a rapid pace of more than 6.0% through 2017. The market for Broadcasters dominates as the largest end-use segment. In terms of long-term growth potential, Outside Broadcasting Vehicles is forecast to assume importance, expanding at a robust CAGR of more than 6.0% over the analysis period.

Key participants profiled in the report include Evertz Microsystems, Ltd, Grass Valley USA, LLC, Harris Corporation, Miranda Technologies, Inc., PESA, Pixel Power, Inc., Snell Group and Utah Scientific, Inc.

The research report titled “Master Control Switchers: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, growth drivers, challenges, issues & trends, regional analysis, product overview, recent industry activity and profiles of market players worldwide. Analysis and overview is provided for major geographic markets such as US, Canada, Europe, Asia-Pacific and Rest of World. Market analytics are provided in value (US$) terms for end-use segments including, Multi-System Operators, Broadcasters, Stadiums, Outside Broadcasting Vehicles and other segments. The study also presents historic data for an insight into market evolution over the period 2003 through 2008.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
E-mail: press(at)StrategyR(dot)com
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